Broadcasting (Jan - Mar 1950)

Page scan 000189 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000189
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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'49 Billings (Continued from page 20) V. S. Sixth Army Command 13,546 Fisher Flouring Mills Co. 13,352 Budget Finance Plan, Inc. 13,260 Dr. A. Fosner Shoes, Inc.. 13,164 Inland Steel Co 11,764 United Steel Workers of .\merica 11,740 The Textile Workers Union of ' America 11,184 iGreen Spot, Inc. 11,036 iButler Packing Company 6,720 ilnstitute of Religious Science 6,240 IBegal-Amber Brewing Co. 5,984 JR. C. W. Enterprises 4,969 Fisher Body Division General Motors Corp 4,022 IDr. Hiss Shoe Stores 2,160 jMode ODay Corp. 1,410 iGeneral Petroleum Corp. of ! California 1,050 Total $42,342,225 , By Agencies iDancer Fitzgerald Sample, jrJ Inc. . $5 Inc. J. Walter Thompson Company 'y^lMcCann-Erickson, Inc. iY^iLennen & Mitchell, Inc. . Hutchlns Advertising Com"■' pany. Inc. ;• Leo Burnett Company, Inc. The Blow Company, Inc. William H. Weintraub & r. Company, Inc. 485,036 586,220 202,688 122,919 964,929 916,784 848,107 590,396 Kudner Agency, Inc 1,551,131 404,954 Young & Rubicam, Inc Batten, Barton, Durstine & Osborn, Inc. iyvlCompton Advertising, Inc. . Tatham-Laird, Inc Warwick & Legler, Inc ^ Maxon, Incorporated ; Cecil & Presbrey, Inc ' C. J. La Roche & Co., Inc.. Sherman & Marquette Benton & Bowles, Inc. [Lawrence C. Gumbinner Advertising Agency, Inc. Knox Reeves Advertising, Inc. ■Sullivan, Stauffer, Colwell & Bayles, Inc. jNeedham, Louis and Brorby, J. . Inc. IDoherty, ClilTord & Shenfield, • Inc. J Robert W. Orr & Associates, ^ Inc ' ;Geyer, Newell & Ganger, Inc '. ] The Joseph Katz Company. I : Weinstein & Company iRoche, Williams & Cleary '■ 'i Inc. . .'H. B. Humphrey Company iR. H. Alber Company iHixson & Jorgensen, Inc. ^ . I Weiss & Geller, Inc. .' MacManus, John & Adams, Inc. 'Raymond Spector Company t Inc. , Foote, Cone & Belding ' Zimmer-Keller, Inc ; Roy S. Durstine, Inc Lambert & Feasley, Inc. ; Buchanan & Company, Inc. . . Thwing & Altman, Inc. ■ Grej' Advertising Agency, ! • Inc. Klau-Van Pietersom Dunlap Associates ■ i Tucker Wayne & Company 'Western Advertising Agency, i ! Inc. ; Huber Hoge & Sons Gotham Advertising Com1 pany. Inc. Gardner Advertising Co. ' Hirshon-G=>rfield. Inc. ■ iLi'ler, Neal and Battle AdverI jj tising Agency ^ if The Clements Company, Inc ■ liW. L. Gleeson & Company ; pM"rey, Humm & Johnstone, Inc. ■ " John C. Dowd, Inc. Ewell & Thurber Associates j ^'3cKe"7ie-Advertising : i PoUticals , j Beaumont & Hohman, Inc. Lockwood Shackleford Ad vertiein? Aeency John F. Murray Advertising Agency, Inc. !Ru5sp)l Harris & Wood. Inc. , Pacific National Advertising Aarency Jlrwin McHugh Advertising J Agency, Inc. i Charles W. H05't Company, Inc. I No Agency Hill & Knowlton. Inc iWiltman & Callahan IFiirman, Feiner & Company, Inc. Philip J. Meany Company Brisacher, Van Norden & Staff, Inc. j Raymond R. Morgan Company ,178,775 ,074,456 ,036,808 983,752 945,375 926,894 818,438 813,275 809,960 809,838 678,919 664,231 636,198 607,494 602,382 492.976 396;722 360,352 355,238 348,440 344,384 324,724 288,870 283,954 266,580 241,083 225,631 218,168 202,341 170,272 160,587 139,092 137,811 134,154 125,389 110,480 105,722 67,021 61,977 59,544 58,711 48,757 41,015 38.472 27,807 24,704 24,4'S 21,160 20,596 15,780 13,548 13,352 13,260 13,101 11,808 11,764 11,740 11.184 11,036 6,720 6,240 Abbott Kimball Co., Inc., of California . 5,984 Cowan & Whitmore Advertising Agency 4,969 Honig-Cooper Company 2,160 Glasser-Gailey, Incorporated 1,410 West-Marquis, Inc 1,050 Total $42,342,225 Billings by Months Month 1949 January $ 6,273 February 18,674 March 26,352 April 47,359 May 132,146 June 119,835 July . 119,674 August 115,002 September 155^480 October 217,199 November 214,660 December 219,337 Total $1,391,991 TV Advertisers The B. F. Goodrich Company $132,595 Time, Inc. 131,063 The Kellogg Company 128,712 ii.dmiral Corporation 123,169 P. Lorillard Company 114,941 Canada Dry Ginger jxle, Inc. 86,082 General Mills, Inc 75,027 Sun Oil Company 72,958 International Cellucotton ProQUCts Co 61,512 Bristol-Meyers Company 60,166 The Goodyear Tire & Rubber Company 56,855 Pal Blade Co., Inc 52,452 Derby Foods, Inc 47,588 Blatz Brewing Co 34,770 Chesebrough Mfg. Co. Consolidated 33,297 Young People's Church of the Air 31,271 Bell & Howell Co 29,752 Chevrolet Dealers Association, Inc 24,813 Libby, McNeill & Libby 24,780 A. Stein & Company 22,844 The Delta Mfg. Company Div. of Rockwell Mfg. Co. 11,643 A. Sagner's Son, Inc 10,960 American Bakeries Company 8,910 The Texas Company 7,490 R. J. Reynolds Tobacco Co. 4,146 The Lionel Corporation 1,560 American Jewish Congress.. 1,485 Gillette Safety Razor Co. . 1,150 Total $1,391,991 TV Agencies Young & Rubicam, Inc. $187,918 Batten, Barton, Durstine & Osborn, Inc 132,595 Kudner Agency, Inc 130,659 N. W. Ayer & Son, Inc 128,712 Lennen & Mitchell, Inc 114,941 J. M. Mathes, Incorporated 86,082 Dancer Fitzgerald Sample, Inc 75,027 Hewitt, Ogilvy, Benson & Mather, Inc 72,958 Foote, Cone & Belding 61,512 Doherty, Clifford & Shenfield, Inc 60,166 Al Paul Lefton Co., Inc 52,452 Needham, Louis and Brorby, Inc 47,588 Kastor, Farrell, Chesley & Clifford, Inc 34,770 McCann-Erickson, Inc 33,297 J. M. Camp and Company . 31,271 Henri, Hurst & McDonald, Inc 29,752 Campbell Ewald Company, Inc. 24,813 J. Walter Thompson Company 24,780 Louis A. Smith Company . 22,844 Hoffman & York, Inc. . . 11,643 I. A. Goldman & Company . 10,960 Tucker Wayne & Company 8,910 William Esty Company, Inc. 4,146 Reiss Advertising 1,560 No Agency 1,485 Maxon, Incorporated 1,150 Total $1,391,991 MUTUAL BROADCASTING SYSTEM 1949 Gross Billings Month Monthly Cumulative January $1,876,124 $1,876,124 February 1,677,257 3,553,381 March 1,775,790 5,329,171 April 1,757,432 7,086,603 May . . . . 1,788,790 8,875,393 June 1,403,880 10,279,273 July 1,133,315 11,412,588 August . . 1,119,364 12,531,952 Sentember . 1,178,338 13,710,349 October . 1.667,482 15,377,822 November 1,316,963 16,694,785 December 1,376,910* 18,071,695 * December Billings estiiriated By Advertisers Miles Laboratories, Inc Philip Morris & Co., Ltd. . . . Johns-Manville Corp. Ralston-Purina Co. Ronson Art Metal Works National Biscuit Co. Quaker Oats Co Bayuk Cigars, Inc General Foods Corp U. S. Tobacco Co Serutan Co. Cudahy Packing Co R. B. Semler Inc Lutheran Laymen's League Williamson Candy Co. Wander Co. Mutual Benefit Health & Accident Assn. of Omaha Mail Pouch Tobacco Co Helbros Watch Co Noxzema Chemical Co. Radio Bible Class Voice of Prophecy Inc Gillette Safety Razor Corp. . Christian Reformed Church . Doubleday & Co. Trimount Clothing Co Rhodes Pharmacal Co. Shotwell Manufacturing Co. . Carter Products Inc. National Council of Protestant Episcopal Churches Grove Laboratories, Inc. Kaiser-Frazer Corp. Delaware, Lackawanna & Western Coal Co Piedmont Shirt Co Benjamin Moore & Co. . . Murine Co. . . Conti Products Co., Inc. Universal Carloading & Distributing Co. Wilson Sporting Goods Co. First Church of Christ Scientist Burrus Mill & Elevator Co. Miami Margarine Co Fram Corp. Greystone Press R. J. Reynolds Tobacco Co... International Milling Co. . . . H. C. Cole Milling Co George A. Hormel Co. American Bird Products, Inc. Ace Markets, Inc Perfect Circle Co Political Capehart-Farnsworth, Inc. Radio Offer Co Hudson Motor Co Hallicrafters Corp Faydrex Corp. Shipstead & Johnson White King Soap Co Wally Frank, Ltd Brown Shoe Co Charles B. Silver Co. . . Paramount Pictures, Inc. Tv/entieth Century-Fox Corp. $1,316,129 1,310,050 1,211,655 1,196,956 1,142,964 1,066,566 956,559 919,124 757,195 688,810 566,737 490,180 461,612 428,589 402,204 387,239 373,394 369,905 363,201 336,079 322,481 299,130 278,918 255,486 197,337 179,099 172,332 143,200 139,458 128,874 122,688 103,194 83,584 72,016 70,080 69,248 67,070 63,048 62,774 50,875 49,939 45,960 44,405 41,729 32,860 30,740 27,795 25,560 23,554 20,488 18,759 11,511 11,352 8,962 8,811 8,800 5,876 5,340 5,421 4,904 4,518 4,096 2,904 1,371 Total $18,071,695 Note: December billings estimated By Agencies Cecil & Prebrey, Inc. Wade Advertising Agency J. Walter Thompson Co. . . McCann-Erickson, Inc. Sherman & Marquette, Inc. Neal D. Ivey Co. Gardner Advertising Co., Inc Benton & Bowles, Inc. Kudner Agency, Inc. Grey Advertising Agency Inc. Roy S. Durstine, Inc. William H. Weintraub Co. Inc. Grant Advertising, Inc. $1,872,202 l,459j329 1,211,655 1,066,568 956,559 919,124 864,449 757,195 688,810 580,802 566,737 561,593 490,180 Sullivan, Stauffer, Colwell & Bayles, Inc 475,537 Erwin Wasey & Co., Inc 461,612 RuthraulT & Ryan, Inc. 456,978 Gotham Advertising Co., Inc. 428,589 Aubrey, Moore & Wallace, Inc. 402,204 Hill Blackett & Co 387,239 Brown Radio Productions, Inc. 360,203 Walker & Downing 355,345 Stanley G. Boynton Advertising Co. 322,481 Western Advertising, Inc. . 299,130 Maxon, Inc. 278,918 H. B. Humphrey Co 221,478 Huber, Hoge & Sons 211,203 O'Neil, Larson & McMahon 172,332 Dorland, Inc. . . 155,917 Glenn-Jordan-Stoetzel, Inc. 141,668 Harry B. Cohen Advertising Co. 122,688 Evans Associates Co. 113,818 Batten, Barton, Durstine & Osborn, Inc. 100,528 St. Georges & Keyes, Inc. 70,080 Bermingham, Castleman & Pierce, Inc. 67,070 Raymond Spector, Inc. . . 63,048 Ewell & Thurber Associates 62,774 Tracy-Locke Co., Inc 49,939 Ralph H. Jones, Co. 45,960 Van Sant, Dugdale & Co., Inc. 44,405 William Esty Co., Inc 32,860 Crook Advertising Agency. . . 30,740 Weston-Barnett, Inc 23,554 Klinger Advertising Corp. 20,488 Henri, Hurst & McDonald, Inc. 18,759 Charles W. Hoyt Co., Inc 14,560 J. M. Mathes, Inc. 11,352 Brooke, Smith, French & Dor rance. Inc. 8,811 Sorensen & Co. 8,800 Counselors Advertising Co. . . 5,876 Furman & Feiner Co., Inc. . 5,801 R-»ymond R. Morgan Co. 5,421 Smith, Bull & McCreery, Inc. 5,340 Leo Burnett Co., Inc 4,518 Brooks & Co. 4,096 Buchanan & Co., Inc 2,904 Charles Schlaifer & Co., Inc. 1,371 Total $18,071,695 Note: December billings estimated By Product Classifications Foods & Food Beverages $4,548,605 Cigars, Cigarettes & Tobacco 3,325,653 Drugs & Toilet Goods 3,251,353 Jewelry & Silverware 1,506,165 Relieious 1,485,435 Building Materials 1,211,655 Confectionery & Soft Drinks. 545,404 Laundry & Household Supplies 495,601 Finance & Insurance 373,394 Paints & Hardware 348,998 Clothing & Dry Goods 255,633 Stationery & Publishers . . 239,066 Automobiles & Accessories . 175,169 Miscellaneous 143,054 Lubricant, Petroleum — Fuel 83,584 Sporting Goods 62,774 Radio & Phonographs 20,152 Total $18,071,695 WSUA Suspends WSUA Bloomington, Ind., 1 kw daytimer on 1010 kc, has suspended operation for a 60-day period, FCC announced Jan. 6. On the air since 1946, WSUA is planning financial reorganization. prospectin'? Prospectin' for sales? Montana's got 'em. Wealth from copper, dairy cows, lumbering, farming, hydro-electric power, sugar beets, meat packing. Seven major industries in all add up to better than $100 million in retail sales (1948). Pan for wealth if you like. But for sales in a hurry, use the Mosby stations. 7^ /^tt ModuSt^oH^ KGVO-KQnQ 5 KW.DAY— 1 KW NITE MISSOULA ANACONDA BUTTE 250 KW iiii6W^m o n T A n n I NOT ONf, BUr SfVfN MAiOR INDUSTRIES |BROADCASTING • Telecasting January 16, 1950 * Page 39