Broadcasting (Jan - Mar 1950)

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000238
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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WBIG *Thc Prestige Station of the Carolmas'' U/g|(3 dominates 'The Magic Circle"* having more of the 15 evening top Hooper-rated programs than all other stations combined within a 50 mile radius of Greensboro. 5,000 watts unlimited CBS affiliate gilbert m. Hutchison general manager Represented by Hollingbery the richest and most populous area of North Carolina, the South's wealthiest and most progressive state. Two of the "Twinspiration" homes. PUBLIC exhibition recently of the "Twinspiration" homes in Wichita, Kan., was the climax to a public service inspiration by KFH in that city. The station kicked off a non-stop promotion for the enterprises following the first turning of the earth in their construction. The homes are identical and of the modern ranch type. The project was sponsored to demonstrate the effective use of new building materials and the advantage of careful planning. KFH's morning pi-ogram, E. J. Notebook, that features Ethel Janei King and her announcer-partner, Dave Wilson, kept listeners up-todate with daily progress reports. Both Miss King and Mr. Wilson extended invitations over the air for the public to inspect the site' while construction was underway/ They also supplemented radio pro-'" motion with written invitations and newspaper publicity in the; local newspaper for an "open house," which during Dec. 14-22 drew an estimated 18,000 persons. The homes, KFH explains, to all (Continued on page U7) On -Oil -flccounti HE GOT the notion during World War II while serving as a public relations officer with the Army Air Forces: Why shouldn't a man experienced in radio teaching, announcing, continuity writing, program direction and station administration make a good radio salesman — especially since he really believed he could sell? George Richard Guyan tackled his first sales assignment less than three years ago. Today, he is western sales manager of WGN, the Chicago Tribune's 50 kw operation — proof of his earlier conviction. "T here are so many ramifications to radio sales that come to you sooner if you know broadcasting from the inside," he believes. George got his know-how the hard way. Fired from his first announcing job at WTMV East St. Louis after six weeks of being told repeatedly he "didn't know from nothin'," he moved west to KFRU Columbia, Mo. At this seat of Missouri U., he found a sympathetic soul in one Mr. Chet Thomas, then general manager of KFRU and now head man at KXOK St. Louis. Mr. Thomas not only restored the Guyan self-confidence by makingGeorge program director, but sens GEORGE ing a pedantic air about the man wangled him a couple of teachinj jobs. One was at Missouri's famous journalism school, where George taught radio news-writing the other was at Stephens College one of the midwest's top-ratec women's schools, where he dis pensed a practical course in broad casting. He used KFRU's studio: as a laboratory. Mr. Guyan'; handbook for radio news-writers prepared while he was at M. U. was standard equip ment in U n i t e c Press radio bureau: for several years. About half wa; through his three year tenure a KFRU, two bij things happened ti George : He w a ; named a s s i s t a n manager of the sta tion and he coppet one of Stephens "Ideal Girls" as hi, bride. (Each yea: the college select ten seniors as "Idea Girl" graduates.) In 1939, he joine< W B B M Chicago' announcing staff. H worked General Mills' Betty Crock er Show, handled narration worl and commercial announcing oi Procter & Gamble's Road of Life and served as announcer on Gleni Miller's CBS Chesterfield show when they came to town. He als( handled WBBM's well-known Goh (Continued on page U7) Page 12 • January 23, 795 BROADCASTING Telecastinj