Broadcasting (Jan - Mar 1950)

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000240
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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it's EASY. I F YOU KNOW how! We E could paint a very fancy picture of all the things that make KWKH a truly outstanding station— but it would boil down to this: a "nativeson" flair for Southern programming, together with 24 years of solid radio experience in this market. Know-How, we call it. . . . Latest Shreveport Hoopers (Nov. -Dec. '49) prove that KWKH's formula and methods really pay off: For Total Rated Periods, KWKH gets a 52.0% greater Share of Audience than the next station. These figures are for Shreveport only, of course. But better yet, KWKH delivers an equally loyal rural audience throughout our prosperous oil, timber and agricultural area. Let us send you all the facts, today! 50,000 Watts CBS KWKH Texas SHREyEPORT { LOUISIANA] The Branham Company Representatives ^ M fssiss Henry Clay, General Manager