Broadcasting (Jan - Mar 1950)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

PLYMOUTH 'SOLD' ON RADIO 81 Detroit Dealers Start Campaign on CKLW SIGNALING the start of an "allout" advertising campaign, 81 dealers coi-nprising the Greater Detroit Plymouth Dealers have launched two half-hour shows on a 52-week basis to be programmed over CKLW Windsor. The programs, Hollywood Theatre of Stars and The Henry King Show, are heard Sunday 2:30-3:30 p.m. Blending drama and music, the shows were produced by C. P. MacGregor Co. Commenting on the arrangement, MacGregor's midwest manager, William M. Mertz Jr., said one important thing that he had discovered during the negotiations was that radio needed to be really "sold" to the automotive people. The medium itself must be sold to the dealers first before attempting S. C. SESSIONS Eye Radio Budgets, Sales THE subjects of sales, agencies and station budgeting were featured at the annual meeting of the South Carolina Broadcasters' Assn. held Jan. 20-21 at the Hotel Columbia, Columbia, S. C. Registration Friday (Jan. 20) was followed by a luncheon at which Gov . J. Strom Thurmond and Columbia's Mayor Frank Owens delivered welcome addresses. In the afternoon, three speakers were heard closely followed by discussion participation. Speakers were: W. Wright Esch, WMFJ Daytona Beach, Fla., owner, and past president of the Florida Broadcasters' Assn. on "Small Market Sales and Operation"; Jim Henderson, president, Henderson Advertising Agency, Greenville, S. C, on "The Agency Side — Is There a Good One?"; and Robert W. Rounsaville, WQXI Atlanta, on "Putting a Station on the Air in the Black." At an evening cocktail party Columbia stations WIS WKIX WCOS WNOK were hosts. Dinner speaker was Allen Newcomb, WIS morning m.c, author and lecturer, who spoke on "This Racket Called Radio." Saturday sessions were concerned with business topics with a report delivered by Mel Purvis, WOLS Florence, chairman of the committee on preparation of a libel bill. Discussion also centered on the problem of exclusive rights agreements by stations for football broadcasts [BROADCASTING, Jan. 16]. Kenneth Fox Resigns KENNETH J. FOX has resigned as advertising director of Peter Fox Brewing Co., Chicago, maker of Fox De Luxe and Silver Fox beer. His resignation last week followed that of J. R. Fox, secretary and director. to sell a specific program. "We are in a buyers' market today," he noted, "and I am convinced that radio during the year 1950 will do even a bigger job than it has in the past. . . . The Plymouth Dealers of Detroit (all 81 of them) have furnished a success story that can be put to use in other communities — large and small." OUTSIDE SALES Test Period by WMOR (FM) SUCCESS of non-station salesmen in an outside organization selling radio to local merchants is being tested by WMOR (FM) Chicago for 13 weeks with Anthony A. Abraham, publishers' representative. Mr. Abraham, through arrangements completed with Station President Bernard I. Miller, is selling one-minue spots to be aired only between 6 and 7 p.m. daily. Minimum cost per spot is $6.50. He also is booking English and foreign-language shows on WMOR, and selling a few of its packaged programs. Although this is his first radio assignment, Mr. Abraham is using his regular telephone sales force of 20 persons to contact potential Chicago-area FM clients. A former employe of his firm, Marie Mason, has been named station sales manager, Mr. Miller said. She will handle time sales for all evening accounts between 6 p.m. and midnight. Daytime hours are completely sold to Consumers Aid Inc., which has installed an in-store broadcasting service in Jewel Food Stores. Station retains control over product type, copy content and sponsor, and programming remains unchanged. SETTING the contract for the Greater Detroit Plymouth Dealers with CKLW are: (I to r) Mr. Mertz; Jack Rose, Plymouth; Carl Krause, president of Detroit group; Jim Mason, Plymouth; Robert Powell, president, Powell-Grant Adv. SPAC COMMITTEES NBC '50 Groups Named NBC's 1950 Stations Planning and Advisory Committee has elected its convention and promotion committees, Clair McCollough, SPAC chairman, announced 'ast week. They are: Sound Broadcasting Promotion Committee—Ewing C. Kelly, KCRA Sacramento, chairman; Stanley W. Barnett, WOOD Grand Rapids; J. B. Conley, Westinghouse Stations, Philadelphia; Harold Essex, WSJS WinstonSalem; Milton L. Greenebaum, WSAM Saginaw; Jack Harris, KPRC Houston; P. A. Sugg, WKY Oklahoma City; Walter E. Wagstaff, KIDO Boise; Charles P. Hammond, NBC, New York, and Sydney Eiges, NBC, New York. Television Interconnected Promotion Committee — John T. Murphy, WLWT (TV) Cincinnati, chairman; Harry Bannister, WWJ-TV Detroit; Walter J. Damm, WTMJ Milwaukee; Wilbur M. Havens, WTVR (TV) Richmond; Robert Thompson, WBEN-TV Buffalo; James Nelson, NBC, New York, and Sydney Eiges, NBC, New York. Television Non-Interconnected Promotion Committee — John M. Outler Jr., WSB-TV Atlanta, chairman; S. S. Fox, KDYL-TV Salt Lake City; John J. Gillin Jr., WOW-TV Omaha; Nathan Lord, WAVE-TV Louisville; Henry Slavick, WMCT (TV) Memphis; James Nelson, NBC, New York. Convention Committee — Clair R. McCollough, WGAL Lancaster, Pa., chairman; Howard E. Pill, WSFA Montgomery, Ala., secretary: Harry Bannister, WWJ-TV Detroit, and Charles R. Denny, NBC, New York. CAMELS soup PRESENTS ClOB /e Mr. Diehm Drawn for Broadcasting by Sid Hix "No more soup eaters — Petrillo pist called in to ask if this guy's got a union card." VICTOR C. DIEHM Named WHOL Executive VICTOR C. DIEHM, co-owner and general manager of WAZL Hazleton, Pa., and general manager of W M G W Meadville. Pa., has been elected vice president and a director of the Allentown Broadcasting Corp., owner and operator of WHOL Allentown. M r . Diehm will continue his aifiliation with WAZL and WMGW. The WHOL board of directors will remain the same with Lewis Windmuller as president. Other directors are Charles G. Helwig, Henry K. Bauman and E. H. Scholl. Mr. Diehm is a director of the Pennsylvania Broadcasters Assn., member of the NAB FM Committee and chairman of the Pennsylvania State Chamber of Commerce Community Development Committee. He formerly served as Pennsylvania Governor of Kiwanis, international chairman of Kiwanis Public Relations and program chairman of Kiwanis International Convention. Mr. Diehm previously was affiliated with the Steinman stations. Page 22 • January 23, 1950 BROADCASTING • Telecasting