Broadcasting (Jan - Mar 1950)

MRS. Elsie Jones, WPWA Chester, Pa., broadcaster, receives awards as the most prominent club woman in the area in MBS Queen of America contest. Standing (I to r): Benedict Gimbel Jr., pres., WIP Philadelphia; Lou Poller, WPWA gen. mgr.; Gordon Gray, WIP v. p.; Mary Biddle, WIP women's dir. FIRST broadcast Jan. 4 of You Bet Your Life, sponsored by De SotoPlymouth Dealers of America on CBS, brought together this trio (I to r): Wayne Tiss, Hollywood v. p. of BBDO; John Guedel, packager of the Groucho Marx show; Lee White, _^^m BBDO acct. exec, on De '^^^ Soto. ON the special anniversary program marking 12th anniversary of Esso Reporter on KYW Philadelphia, W. E. Black (I), Pennsylvania Div. mgr., Esso-Standard Oil, congratulates News Commentator Bob Wilson. ^^^B Featured on special show was ^^^^ 1 5-piece orchestra. HAROLD H. CARR (r), new program and production director of KTSA San Antonio, is welcomed by KTSA Manager Charles D. Lutz. Mr. Carr was formerly program director of WOAI and KABC San Antonio and pro^^B^ duction director of WLW ^^^^ Cincinnati. DISCUSSING Andrea Television Corp.'s sponsorship of the Frederic W. Ziv Guy Lombardo Show in Cincinnati over WCPO, which started Jan. 15, are Mr. Lombardo (I), and Frank A. D. Andrew, president of Andrea Corp. Andrea is using the ^^^B radio medium to sell TV ''^9^ receivers. THERE'S a new face around SimonsMichelson Co., Detroit, these days. Helen Anderson (I), new radio-TV director, discusses her first assignment with Marian Sanders, retiring director, and Lawrence J. Michelson, ogency partner. Miss Anderson formerly served as WJBK-TV '^^^r Detroit coordinator. CENSUS FACTS Will Aid Advertisers BILLIONS of facts providing advertisers with new and accurate information on the nation's business and populace will be made available by census projects now underway, Philip M. Hauser, acting director of the Census, told the Washington Advertising Club Tuesday. New data on radio and television homes will come from the 1950 decennial census, he reminded. In bringing out the extent of recent changes in the people and economy of the nation, Mr. Hauser explained that retail sales increased from $40 billion in 1938 to $120 billion in 1948. After discounting effect of the changing value of the dollar, he said, the decade bi'ought about a 50% increase in the physical volume of goods sold to the public. The number of stores did not change materially. Mr. Hauser chided newspapers for political-inspired criticism of the census question on personal income. The editorial pages of these newspapers don't see eye-to-eye with their advertising departments, he said, judging by letters sent to the Census Bureau. Release of Data Soon Business census data, based on 1948 figures, will start coming out in about a month, he said. The 1950 decennial census will provide information by the smallest geographical division on population, housing and agriculture. Fifth type of basic nationwide information coming out of the bureau is the census of manufacturing, based on 1947 production, he added. Mr. Hauser said the census will provide the nation with a measurement of the significant changes since 1940 among 150 million people in 43 million families, 45 million dwelling units, 6 million farms, 2.7 million retail, wholesale and service businesses, and 240,000 manufacturing establishments. The 1950 census data will cover metropolitan areas including all adjacent and related counties; urbanized areas, including all central cities of 50,000 or more plus thickly settled areas; unincorporated places having 1,000 or more inhabitants, never before identified separately, and all places of 2,500 or more. Pioneers Dinner RADIO PIONEERS, organization of veterans of over 20 years radio background, will hold its annual dinner April 4 at New York's Ritz Carlton Hotel, William S. Hedges, NBC, president of the club, announced last Monday. Mark Woods, of ABC, chairman of the Hall of Fame committee, reported the committee's decision that candidates who have been deceased two years or more qualify and he asked members to submit names of these late radio pioneers. Sale Rescue RADIO went to the rescue of Keystone Shoe Store sales in Steubenville, Ohio, early this month, when a fire nearly flattened the establishment, WSTV Steubenville reports. When Keystone replenished its supply from the Kirby warehouse, supplying 60 stores in a three-state area, and obtained two temporary locations, the company found the local newspaper could not accommodate its advertising in time. Answer was spot announcements on WSTV which resulted in an opening day business exceeding anything in the Keystone chain's history. Now, WSTV adds. Keystone is a 52-week contract customer. WERE REVAMPS Staff Changes Listed IN line with the reorganization of WERE Cleveland, Sidney Andorn, special events and promotion man at WGAR Cleveland, has been appointed consulting director. In other changes, Ed Stevens, former announcer, becomes publicity director; Bill Reid has been added to the announcing stafi"; Marianne Wulff named society editor, and Gerald Bowman appointed to the new writing staff. News coverage and presentation have been revised with the accent on local news. Local facilities of the Associated Press are being added to the INS wire already in use, the management stated. Radio Study DETAILED SURVEY of development to date in the field of international communications and its governing body of law is submitted by Harry P. Warner, Washington radio attorney and chairman of the American Bar Assn.'s Committee on International Communications, in an article published in the current report of the ABA's Section of International and Comparative Law. The article discusses the aspects of the Atlantic City conferences of 1947 and succeeding steps to implement provisions of the radio, telephone and telegraph agreements. In addition to Mr. Warner, other committee members include: John R. Benney, William G. Butts, Frank C. Byrd. Lawrence Chaffee, M. Robert Deo, George Jackson Eder, John A. Eubank, Peter G. Geuras, Linus G. Glotzbach, Rush H. Limbaugh and Joseph E. Lucas. WCAU Election Ordered ELECTION for technicians at WCAU Philadelphia on affiliation with IBEW (AFL), has been ordered within 30 days by the National Labor Relations Board. NLRB issued the order Jan. 13. BROADCASTING • Telecasting