Broadcasting (Jan - Mar 1950)

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000261
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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UITHR-TV Channel 4 Television Service for the Norfolk Metropolitan market Sales go up when your products are seen as well as heard on WTAR-TV ... in the Norfolk Metropolitan Market — Norfolk, Portsnnouth, Newport News, Va. WTAR-TV is inter-connected to supply full NBC service. A new $500,000 TV and Radio Center contains ultra-modern TV studios, transmitter, and film facilities. A completely equipped RCA Mobile Unit for special events coverage. Put your products in the selling picture of 133,000 families in this big, eager and able to buy market. Contact Edward Retry & Co. for WTAR-TV availabilities to start April I. Inter-connected NBC Affiliate 24/500 watts of power Nationally Represented by EDWARD PETRY and CO., INC. BROADCASTING • Telecasting January 23, 1950 • Page 35