Broadcasting (Jan - Mar 1950)

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000265
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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SUPPERTIME ^CK 4» FROLIC America's greatest mail-order programs every day ★ 52 weeks a year ON r BREAKFAST . FROLIC 26,521 One Dollar subscriptions to Southern Farmer Publication in 2 weeks Chicago ,953 responses from 41 states and Canada : weeks for McCoy's Cod Liver Oil Tablets. 34,292 orders for a $2.98 Bible in five weeks. A One Dollar toy gun received 113,584 orders in 26 weeks. In 13 weeks 29,858 orders were received for a $5.95 midget camera. 40,291 orders for $1.29 seven strand necklace in fourteen weeks. /A MARSHALL FIELD STATION. REPRESENTED NATIONALLY BY AVERY-KNODEL BROADCASTING • Telecasting January 23, 1950 • Page 39