Broadcasting (Jan - Mar 1950)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

MEDIA ASSN. DePierro Heads N. Y. Group ANTHONY C. DePIERRO, media director of Geyer, Newell & Ganger Inc., was installed as president of the Media Men's Assn. of New York Jan. 16 in New York. Other newly-elected officers of the group: David Wasko, Donahue & Coe, vice president; Murray Thomas of DancerFitzgerald-Sample, second vice president; David Hogmer, Duane Jones Co., secretary; Thomas Jennings. Biow Co., treasurer; Harry Ledingham of Needham & Grohamn Inc., sergeant-at-arms, and George Haller of the Biow Co.. and William Schink of G. M. Basford Co.. members of the executive committee. MARKET STUDY Thompson Co. Issues Booklet A 35-PAGE re-analysis of the American market, Marketing Opportunities, 1950, has again been published by J. Walter Thompson Co., New York. Study this year indicates that potentials can be the best yet if American business seizes its opportunity. The booklet points out that the challenge of business this year is : How to convert the power-to-buy into the will to buy? Revealed in the survey are these points: • 40% of all U.S. families are new since 1940. • Nine million people have moved from rural areas to cities since 1940. • Rates have risen in major national advertising media, but audiences and circulations have risen nearly comparatively. • Average costs per thousand in these media have not risen comparably with prices of other commodities and services. • Each 1950 listener or reader will have an average of 39% more purchasing power than in 1940, after full correction for higher taxes and prices. AFA to International ADVERTISING Federation of America, after approval of its executive committee, last week joined the newly-formed International Union of Advertising, cooperating with the advertising associations of 13 other nations to work together for the benefit of advertising. ana iiiiiiiiiiiiiii Mr. Greeley ANSEL GRIDLEY, manager of WARE Ware, Mass., resigns to accept appointment as general manager of WFGM, soon to open in Fitchburg, Mass. He is succeeded at WARE by DONALD W. HOWE, owner of station. GEORGE GREELEY, manager of WOSH-AM-FM Oshkosh, Wis., since 1947, resigns to take position with Senator Joseph McCarthy in Washington Feb. 1. GEORGE K . STROUPE, new to radio, named president-business manager of W C U E Akron, Ohio, He was formerly with an industrial plant in that city. TIM ELLIOT named vice president-operations manager of station. WCUE will begin regular programming early in February. J. D. SWAN, former assistant manager of WCAX Burlington, Vt.> appointed manager of station. KEN RANDOLPH named general manager of KSBW Salinas, Calif., replacing MILT HALL, resigned. ALAN L. TORBET, former commercial manager of KPOJ Portland, Ore., appointed general manager of KROW Oakland, Calif. He succeeds WILTON GUNZENDORFER, resigned [Broadcasting, Jan. 16]. CHARLES SEBASTIAN, assistant manager of WFJL (FM) Chicago, elected president of Chicago News Broadcasters Assn., formerly Chicago Radio Correspondents Assn. A. S. TEDESCO, formerly of WSHB Stillwater, Minn., joins WKLK Cloquet, Minn., as general manager. Station is to take air Jan. 29. Mr. Torbet IS A LOT OF LITTLE THINGS [ see front cover] CHICAGO 7 ANGELINE KOPKA, previously secretary to general manager of WOTWAM-FM Nashua, N. H., appointed assistant general manager of stations. LAWRENCE M. C. SMITH, president of Franklin Broadcasting Corp., operator of WFLN (FM) Philadelphia, appointed chairman of 1950 membership enrollment of Philadelphia Fellowship Commission, MIG FIGI, station manager of WAUX Waukesha, Wis., named radio chairman of Wisconsin Savings Bonds Committee. DAVE BUTTON, manager of KSVP Artesia, N. M., and VERONA LEE McKINLEY, former continuity director for Seward Broadcasting Co., Liberal, Kan., have announced their marriage, BENEDICT GIMBEL Jr., president and general manager of WIP Philadelphia, listed as member of dinner committee for National Conference of Christians and Jews to be held Feb. 18 in Harrisburg, Pa. SANDY SAUNDERS, farm director of WKY Oklahoma City, appointed chairman of soil conservation committee for Oklahoma City Chamber of Commerce. CHARLES L. GLETT, vice president in charge of Don Lee Television, Hollywood, is in New York for two weeks conferences. y/EBBER RESIGNS Was Tallcorn Sales Mgr. RESIGNATION of George W. Webber as sales manager of the Iowa Tallcorn Network, effective Jan. 12, has been announced by Paul E. Millen, Cedar Rapids radio executive and president of the 14 independent station network. According to a network official, Mr. Webber's decision was brought about because of constantly increasing pressure of sales and management activities at KWDM Des Moines, of which he is president. Simultaneously, Mr. Mullen announced that a new representative firm, the Tallcorn Network Representatives, 501 Garver Bldg., Des Moines, has been named to succeed Mr. Webber in the sales job. Principals in the new group include Max Friedman, Don Alt, Arnold Cecka and "Virgil Grain. EverettMcKinney Inc. will continue as national representative for the entire network, Mr. Millen said. Clear Channel Home of the National Barn Dance 'Cisco Kid' Sales FREDERIC W. ZIV Co. has announced sale of its transcribed Cisco Kid show for sponsorship in the following markets : Crewe, Va. ; Lake Charles, La.; New London, Conn.; Richmond, Va. ; Norfolk, Va., and Oklahoma City, Okla. Respects (Continued from page 38) it wrote its own finis, but out of it blossomed the "full network discount plan," now standard in network radio. Still intrigued by station relations work, Mr. Sill found a job to be done in the just-reorganized Mutual organization, so in 1945 he left CBS and joined forces with Miller McClintock at the beginning of his regime. He' handled station relations for MBS in the east until the second year of Edgar Kobak's administration. At this stage of his career, Mr. Sill took time off to write The Radio Station, and after its publication in 1946 he re-entered the broadcasting business via the agency route. As radio director of New York's Tarcher Agency, he handled such major accounts as Grove Labs., Benrus Watch, McKesson and Robbins, Tums and a score of others. Deciding in 1947 to "quit telling other people how to do it and try it myself," Jerry Sill took over WMLO (now WMIL) Milwaukee three months after it was founded. When he arrived, WMLO was an "anemic" case, but within a few weeks his "programming in a straight line to the hearts of our listeners" started paying dividends. He developed old-time music as the basis of his program policy and today, with a great variety of original local programming, WMIL is one of the highest rated independents in existence. Other Activities In addition to managing the station, Mr. Sill is secretary-treasurer of the corporation that owns it, as well as president and general manager of the Belle City Corp. in nearby Racine, licensee of a new station, WRAC, in that market. He has been active in the formation and development of Assn. of Independent Metropolitan Stations, and continues his writing activities. He also lectures at universities, among them Marquette, Stanford, Oklahoma, St. Lawrence and New York U. Mrs. Sill, the former Ethel Streusand, was a copywriter at the Bates agency when Mr. Sill wooed and won her. They were married March 7, 1928. The Sills now have two children, Peter Lewis, 10, and Joan, 19, and make their home in suburban Whitefish Bay, Wis. Joan is a junior at Stanford. "Joan is majoring in drama," says her Dad, "but that isn't my fault. It's just that some diseases are hereditary. There isn't much I can do about it." Aside from his active business life, Mr. Sill finds time for membership in the Radio Pioneers and Radio Executives Club of New York and the Milwaukee Athletic Club. But when it comes to hobbies, his work is his favorite. ASSOCIATED Program Service, New York, signs Dick Jurgens Orchestra to exclusive contract. Page 40 • January 23, 1950 BROADCASTING • Telecasting