Broadcasting (Jan - Mar 1950)

Page scan 000293 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000293
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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lumnR THE SUNPAPERS STATIONS BASKETBALL IS BACK! Again it is the season of hook shots, rebounds, free throws and five-man-weaves . . . and televiewers in America's "hottest Television market" are treated to a full schedule of court thrills over WMAR-TV. Thursday home games of Baltimore's professionals, the Bullets, and Saturday home games of the U.S. Naval Academy's cagers in historic Dahlgren Hall are regular features of WIVLAR-TV's winter season. Whatever the season, its sports are knitted into a schedule of such year-rotmders as wrestHng and boxing in a constant menu of thrills for action loving televiewers of WMARyland . . . and WMARyland reaches from Pennsylvania to the Potomac, from Wilmington to Washington and beyond. It's the area where Television has made its fastest strides. Baltimoreans bought 11,250 TV receivers in December, bringing the city area's total to 123,767 for New Year's Day. Nowhere in the United States has Television captured as great a sHce of the broadcast audience as here. The Hoopers tell our story ... let us tell yours. Baltimore Leads The Nation— WMAR-TV Leads In Baltimore Represented by THE KATZ AGENCY, INC. NEW YORK CHICAGO DETROIT . ATLANTA KANSAS CITY DALLAS SAN FRANCISCO LOS ANGELES TELEVISION AFFILIATE OF THE COLUMBIA BROADCASTING SYSTEM Page 67 • BROADCASTING January 23, 1950 TELECASTING • Page 9