Broadcasting (Jan - Mar 1950)

VIDEODEX REPORT FOR WEEK JAN. 3-9 CHICAGO Audience Composition Ogram ptaco Star Theatre Mhur Godfrey ;<ist of The Town liper Circus reside Theatre «dfrey Talent Scouts noft TV Theatre vie Ranger pp The Music tvolcode Of Stars txaco Star Theatre Hhur Godfrey & Friends reside Theatre Ine Ranger bp The Music •palong Cossidy iper Circus rost Of The Town bwdy Doody (Xing (Madison Sq. Garden) ixaco Star Theatre i^fast Of The Town 'hthur Godfrey .flhur Godfrey Talent Scouts fe Goldbergs kilce TV Playhouse rjudio One •spense N-aft TV Theatre 'fpn Against Crime ixaco Star Theatre ^p The Music .jreside Theatre Vaft TV Theatre tne Ranger .Tthur Godfrey & Friends apt. Video ovalcade of Stars terey Amsterdam rtin Kane, Private Eye r Tthur Godfrey and Friends exoco Star Theatre iodfrey Talent Scouts •reside Theatre »ne Ranger fop the Music kivalcade of Sports 9ast of The Town raft TV Theatre tudio One 1 3-18 12 Yrs Rating Men Women Yrs. Under 65.4 1.1 1.4 .3 1. 59. 1.2 1.4 .3 .9 47. 1.4 1.5 .3 1 . 45.9 1. 1 . 1 1 .4 45.5 1. 1 .1 o .o 45.1 1. 1 .3 c .D g 43.6 1.2 1 .J 2 39.7 .8 .8 .£. 1 6 36.1 1.1 1 .o 2 35.7 1.1 1 .z 2 3 WASHINGTON 70.8 1.1 1.3 .2 .7 51.4 1. 1.4 .2 .5 43.1 1.1 1 .3 .2 .4 41.6 .8 1 . 1 *> .o 39.9 1.2 1 A 1 .o 2 39.6 1.2 1 A 1 .1 39.3 .4 1 t 1 .0 .Z 1 .5 38.3 1.2 1 ./ 2 5 38. .2 .J . 1 2 35.8 1.1 1 ■\ NEW YORK 69.8 1.3 1.7 .3 .6 54.2 1.6 1.8 .4 .4 50.2 1.2 1.4 .3 .6 49. 1.2 1 .o •> .o 42.4 1.3 1 ./ . 1 2 41. 1.4 1 .0 2 38.7 1.2 1 .3 1 . 1 36.8 1.3 1 c 34.4 1. 1 .4 2 33. * 1.2 * * 1 A ^ CINCINNATI 68.8 1.3 1.4 .3 .9 51.6 1.1 1.3 .3 .7 43.9 1. 1.3 .3 .4 42.7 1.1 1 1 1 .o .J 2 41.7 .9 o 40.2 1.4 1 A .O 40. .9 ./ • A ] ^ 38.9 1.3 1 .o A .** 36.1 1. 1 o 1 ,A .J .o 35.7 1.3 1 .1 .J . 1 CLEVELAND 63.1 1.2 1.6 .3 .5 58.9 1.3 1.5 .5 .6 57.6 1. 1.4 .3 .6 54.7 1.2 1.4 .3 .3 49.9 1. 1. .5 1.3 48.3 1. 1.4 .3 .5 44.2 1.5 1.1 .3 .2 43.1 1.2 1.6 .5 .6 42.8 1. 1.3 .3 .3 41. .8 1.3 .1 .1 kultiple weekly shows — the only ones are Capt. Video in Cincinnoti and Howdy Doody in I Washington. They were surveyed one day only, Thursday for Copt. Video and Wednesday 3r Howdy Doody. Videodex has also issued reports for Baltimore, Boston, BufFolo, Clevelond, Columbus, ayton, Detroit, Milwaukee, Los Angeles (off coble), Philadelphia, Pittsburgh, St. Louis, Toledo. Telestatus I'l |i (Continued from Telecasting 8) j|ee baseball games on television r ather than hear the games or read I'.bout them. ; Asked what they liked best to iLO if they couldn't get out to the •ark, the men answered — watch ■elevision, 72 9<: ; listen to radio retorts, 22.89c, and read news ac; ounts, 4.3 Less than I'/c listed to opinion on the questionnaire, A'hich was circulated by the re'•earch department of O'Reilly, Doty & Sommer, Chicago public j-elations firm. I The barbers' customers preferred •he following radio sportscasters : Bert Wilson, Bob Elson, Bill Stern and Joe Boland. Local TV favorites 'tvere Jack Brickhouse, Pat FlanaIsan, Hal Totten and Joe Wilson. ftUIZ KIDS, sponsored by Miles Labs, ihrough Wade Adv., Chicago, on NBC''V, moves to new time Jan. 27. It !ii-ill be telecast Friday, 7 p.m. (CST) jVstead of Monday at 9 p.m. (CST). !(»agc 71 • BROADCASTING PROGRAM COSTS White Urges Budget Cuts SMALLER BUDGETED programs for television were urged by Henry White, president of World Video, New York and vice president of Independent Television Producers Assn., that city, speaking last Tuesday before a regular monthly meeting of Television Producers Assn., in Los Angeles. "If television is to survive," Mr. White said, "programs on the $2,000 to $3,000 per show level will have to be considered. Most advertisers cannot afford to pay the $15,000 or more required now for a top flight show." At a meeting following the speech, TPA membership unanimously passed a resolution to form a National Society of Television Producers with Independent Television Producers of New York, in accordance with principles of resolution forwarded by the New York group. SELLING TV Seek New Money — Blackburn "SELL television to new money," and "think big" was the advice given by Norman Blackburn, NBC West Coast head of network television operations, to members of Southern C a 1 i fornia Advertising Agencies Assn. at their regular monthly meeting last Monday. Mr. Blackburn spoke on "Television Programming i n New York." Confident that West Coast agencies and branch offices will figure "very importantly" in the national television picture from now on, Mr. Blackburn urged agencymen to establish money for television itself, rather than divert it from other media, and to think of TV in terms of national acceptance. To help determine what national advertisers are buying, he suggested that they watch kinescoped New York shows. In conclusion, he stated that although New York is now producing "bigger and better shows" because of higher budgets, this is only temporary. With the as yet "untapped reservoir of talent and production brains" on the West Coast, he prophesied Western productions would in the very near future "be crowding Hooper, Nielsen and Pulse leaders." Mr. Blackburn ART COLORCASTS National Gallery Praises BELIEF that color television "should do for art what radio has done for music" was voiced by David Finley, director of Washington's National Gallery of Art, where CBS originated a special colorcast Thursday night. The gallery telecast, with CBSTV star Faye Emerson as m. c, was part of CBS' month-long demonstration of its color television system [Telecasting, Jan. 9, 16]. Meanwhile, though CBS authorities would not confirm the reports, it was understood a CBS colorset had been installed in Blair House for the use of President and Mrs. Truman during the CBS test period. Color Study THIRD in a series of Television Research Institute reports "TV in Color — Is Now Too Soon?", will be released at the end of January. The report, according to John H. Eckstein, institute director, will "synthesize all existing information on color television and, from this data, predict the probable outcome of the present controversy." the busiest buyers in the business |«0 time buyers place 92% of fh^ r^etwork dollar . . . and 87% of the ndtional spot dollar. January 23, 1950 TELECASTING • Page 13