Broadcasting (Jan - Mar 1950)

Page scan 000538 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000538
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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where everyone in radio hangs his hat It's symbolic, of course -but it's also true. BROADCASTING-TELECASTING is the common meeting ground of everyone concerned with radio and TV, and it's been that way since Jjack in 1931 when the first issue of BROADCASTING came off the press. There are a lot of measurements that traditionally gauge the success of a publication. You can apply them, one by one, to the stature of BROADCASTING — and the result is consistently good. But the one we like best... the one we think makes the most significant sense... is the way BROADCASTING appeals with equal magnetism to ajl the different groups of people who depend on broadcasting for their livelihood. It's a balanced kind of circulation. That includes the advertisers themseh es, agency account executives, agency time buyers — as well as the men who actually run stations. What's more, BROADCASTING is first choice among the people who control life-blood advertising budgets spent on radio. You can reach them all with a single roll do^vn the BROADCASTING alley. Figures? Proof? Sure. ''First choice among advertisers, agencies, time buyers... "BROADCASTING carries more radio news, features, advertising linage than any other. . ." "Survey after survey shows . . ." Facts — of course. But what they actually mean is a lot more important to you than the comparisons themselves. They mean that — to influence the really important people who decide what advertising expenditures shall be spent where— you need one and only one publication. It does the whole job. Yes, BROADCASTING is the name^ Everybody hangs his hat there. It's a good place for you to be seen by the people you want for your clients. BROADCASTING • Telecasting