Broadcasting (Jan - Mar 1950)

Mobile's DOMINANT STATION WALA SHARE OF AUDIENCE * ^yl't 8 A.M. — 12 Noon (Mon. through Fri.) 29.4 1 4^ 12 Noon — 6 P.M. (Mon. through Fri.) ^"j Q \hX 6 P.M. — 1 0 P.M. (Sun. through Sat.) ^ 12 Noon — 6 P.M. (Sun. Afternoon) ^ 8 A.M. — 6 P.M. (Sat. Daytime) 31.9 * HOOPER STATION AUDIENCE INDEX NOV.— DEC. 1949 See Your Nearest Headley-Reed Office. WAIA NATIONAL BROADCASTING COMPANY AFFILIATE RAPE BROADCASTING CO., INC MOBILE 15, ALABAMA SOMETHING more than courage threads the story of Hugh Edward Sandefur's record program on WSON-AM-FM Henderson, Ky. Accolades for an m.c. who knows his music and Icnows how to introduce numbers on his show are commonplace. But when the m.c. is, and has been for some time, flat on his back with arthritis, that's another story. According to General Manager Hecht S. Lackey, Mr. Sandefur has suffered with his affliction for about 15 years. It has left him with his hands free but his body nearly immobile. From his bed Mr. Lackey introduces his platters over a mike that has the gooseneck anchored to a specially built overhead frame. A telephone line connects him with the station. Beside the bed is a power unit and amplifier which steps up the sound that is carried by phone line to WSON's transmitter. At program time, mike cut-out is used to connect Mr. Sandefur with Engineer Mr. Sandefur talks from his bed Vernon Nunn who spins the platters. While tireless effort is put into this program alone, Mr. Sandefur also composes music and Isnrics, plans improvements for his program, answers fan-calls and produces a daily radio column for the Henderson (Ky.) Gleaner and Journal. O'n -flll -ficcounti TOM LOSEE's parents wanted him to be a doctor. Tom never got his M.D. but instead followed his own inclinations and ended up with an M.E. after his name — for McCann-Erickson. Account executive on Westinghouse, the Brooklyn-born and Duke-educated Mr. Losee has been with the agency for 14 years. Tom began his business career with the Abraham Strauss department store in Brooklyn. He advanced there to the position of assistant buyer before leaving for a merchandising job with the American Can Co. In 1936 he joined McCann Erickson, and a scant year later he was promoted to the post of account executive on the Axton-Fisher account where he helped s e r v i ce a $400,000 spot campaign. In 1939, he became account executive for Nujol, Mystol, and Flit which had a million dollar radio appropriation. When, in 1944, the agency acquired the Westinghouse business, the tested talents of Mr. Losee were appropriately rewarded and he was named account executive. That he has merited the authority has been repeatedly illustrated by the success he has achieved with TOM the programs under his guidance. These include the Ted Malone Show, five times weekly on ABC; and one of the most successful prestige programs on television, Studio One, Monday on CBS-TV. Hundreds of case history letters from distributors describing the potency of Studio One flow across Tom's desk. In fact he estimated, as a result of this response, that Westinghouse can demonstrate its products more effectively in more homes in one week through its TV show than it could in one month in the old manner of store demonstrations. When McCannErickson bought the program for Westinghouse last May it was carried on 12 stations. Today less than a year later, approximately 41 stations are carrying it. One of radio's most popular executives, Tom Losee was born on July 14, 1912, a twin brother of W i 1 m o t Losee, sales manager of WINS New York. He is married to the former Powers model, Jeanne Grandeman. They have two children, Tom, 9, and Alan, 5. The family lives in West Hempstead, L. I. Tom's hobbies are tennis, golf and swimming. Page 14 • February 13, 1950 BROADCASTING • Telecasting