We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
24 HOURS A DAY
WHY AT WEMP?
1. 465 ft. tower delivers intensive coverage Milwaukee Retail
Trading Zone.
2. In 15th Year of operation, business at new high level.
3. Year 'Round Hoopers show increasing share of audience.
SHARE OF AUDIENCE
*
WEMP
Position May-Sept., 1949
WEMP
Position Oct.-Hov., 1949
WEMP
Position Nov.-Dec, 1949
10 listed stations
MORNING
6
4
3
AFTERNOON
4
3
3
EVENING
3
3
3
SATURDAY
3
3
3
Based on Hooper Station Listening Index.
Milwaukee, Wis.
24 HOURS of MUSIC, NEWS and SPORTS
Headley-Reed, Nat'l Reps. Hugh K. Boice,Jr.,Gen1Mgr.
Mr. Gray
GRAY NAMED
Army Secy. Heads U. of N. C.
SECRETARY of the Army Gordon Gray, broadcaster and newspaper publisher, was chosen president of the U. of North Carolina last week.
According to the If Secretary, he will remain at the Pentagon post for several months before assuming the university position not later than Sept. 1.
Secretary Gray is president and owner of WSJS Winston Salem, N. C, WMIT (FM) Charlotte, and president of Piedmont Publishing Co., publisher of the WinstonSalem Journal and Twin City Sentinel. As the university's new president, Secretary Gray, who has held the Army post since last June, will succeed Sen. Frank P. Graham (D-N. C), who resigned as university president last March when appointed to fill a U. S. Senate vacancy.
New Duties
In his new post. Secretary Gray will head UNC proper at Chapel Hill, N. C, the North Carolina State College at Raleigh, N. C, and the Woman's College at Greensboro, N. C. His name was the only one submitted to the university board of trusteees on Feb. 6, making his election unanimous. He served in the N. C. State Senate in 1939, and again in 1946. President Truman appointed him Assistant Secretary of the Army in 1947 and Under Secretary last May. A successor to Mr. Gray's secretary post had not been named at the time of his resignation announcement.
APPLIANCE TRADE
Finds Radio Ads Mean Sales
DISTRIBUTORS of home appliances throughout the Southeast are sitting up and taking notice these days of the success of radio advertising.
Responsible for this is Calvin D. Mitchell, president of Southern Appliances Inc., rated the largest distributor of home appliances in North and South Carolina. Mr. Mitchell has placed, through Boettiger & Summers, Charlotte agency, his eighth radio contract since last July. Three additional contracts are reported to be under consideration.
Southern Appliances' most recent program is a quarter-hour for Leonard (refrigerators, ranges, water heaters and freezers) on WET Charlotte's Grady Cole Time. This program is directed to the farm home audience. Mr. Mitchell apparently has found in radio advertising the results he was looking for when he said: "All I ask of advertising is that it ring the cash register."
Page 32 • February 13, 1950
BROADCASTING • Telecasting