Broadcasting (Jan - Mar 1950)

WOR-TV NEW STUDIOS Station Opens Central-Control Facilities A portion of the new WOR-TV master control. Equipment at right is associated with film camera control. WOR-TV New York last week opened its new studios in New York's Television Center and simultaneously moved its TV master control here from the New Amsterdam Roof Theatre. Complete facilities comprise three studios, control rooms, master control, rehearsal and dressing rooms, offices and reception lobby. Under the new setup, all camera control operators are located in a centralized camera control center. Other innovations include flexible studio lighting systems (employing fluorescent features), technical refinements and intercom positions. Studios A and B, each 43 by 68 feet, comprise the playing area available at the center. Studio C contains film projection cameras and associated equipment. Each studio has a separate control room. Studios A and B each contain four studio cameras. Studio C's film projection booth has three iconoscope film cameras which can be fed from two 16mm film projectors, two 35mm projectors and several slide projectors. All film, audio and video facilities are arranged so that the program director has directly before him simultaneous monitors on four of his normal studio cameras; two preview monitors, and a line monitor. Thus, all sources of signal can be previewed and the picture can be propei'ly lined up before Mrs. Roosevelt's Show MRS. FRANKLIN D. ROOSEVELT'S NBC-TV series. Today with Mrs. Roosevelt, was to begin yesterday (Feb. 12). The first show of the series, aired Sunday, 4-4:30 p.m., was to feature Albert Einstein, David Lllienthal, Sen. Brien McMahon (D-Conn.), and Dr. J. Robert Oppenheimer, president of the Institute for Advanced Learning at Princeton, in a discussion on the hydrogen bomb. Dr. Einstein was to appear on film. Page 57 • BROADCASTING being switched to the program line. Master control, consisting of six incoming channels with four outputs, provides for either simultaneous or independent audio or video switching. Each outgoing channel has a picture and an audio monitor. Television Center is at 20 W. 67th St. WOR-TV also has studios in the New Amsterdam Roof Theatre on West 42nd St. One of these is an audience studio with a seating capacity of 450. Signals from these studios are fed into the 67th St. master control from their associated control rooms. THEATRE SALE NBC-TV Buys in Chicago FIRST PROVISION for TV audiences at NBC Chicago was made last week when Victor T. Norton, NBC vice president for administration, signed a long-term lease with J. J. Shubert of the Select Lake City Theatre Operating Co. for the 52-year-old Shubert Theatre. The 1,300 seat legitimate house will become the Midwest's largest TV theatre, according to NBC Central Division Vice President I. E. Showerman. Contract length and costs were not given. NBC expects to spend $100,000 initially for equipment, including three or four new cameras and control room fixtures. Maintenance engineers surveyed the site Thursday, although the only remodeling expected to be done is that required for special television equipment. First show to originate there will be WNBQ-NBC-TV Chicago's one-hour segment of the network's two and one-half hour Saturday evening participation show, scheduled for Feb. 25. Long-range plans for studio usage include origination of additional audience shows, especially daytimers. NBC-TV Chicago has no TV audiences now because of space limitations. 90,000 Television Sets ...With Only ONE STATION Within Tuning Distance! The Owners of These Sets Live in America's 9th LARGEST MARKET ...and the One Station Which Delivers This ENTIRE AUDIEXCE to EVERY ADVERTISER Is K S D-T V The St. Louis Post-Dispatch Television Station Channel No. 5... First in St. Louis! NDC, ARC, CRS and Dumont IVetworiis National Advertising Representative: FREE & PETERS, Inc. February 13, 1950 TELECASTING • Page 7