Broadcasting (Jan - Mar 1950)

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000599
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
October 06, 2022
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COmPREHENSlUE Porf lon^Mx&'H' % deep-wafer harbor means easily available transportation Advocates of diversity of income sources as the / best backlog for community stability would find They'd expanded buying COMPREHEN Much of Longview-Kelso's industry . . . which includes the two largest lumber mills in the world . . . has arrived within the last ten years, keeping pace with the amazing growth of their neighbor Oregon across the Columbia River, whose population increase during this period has been the largest in the nation. THROUGH COMPREHENSIVE COVERAGE, KGW DELIVERS Longview-Kelso ... as it delivers the rest of the fastest-growing market in the nation. DESCHU , ' This chart, compiled from official, half-milivolt contour maps fileci with the FCC in Washington, D. C, or from fielcJ intensity surveys, tells COO on, V. v^., or Trom iield intensity surveys, tells M he story of KGW's Comprehensive Coverage.! PORTLAND OREGON AFFILIATED WITH NBC REPRESENTED NATIONALLY BY EDWARD PETRY & CO. BROADCASTING • Telecasting February 13, 1950 • Page 73