Broadcasting (Jan - Mar 1950)

Page scan 000628 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000628
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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J!ll.llllllllllUI!ill!;'lillilL..II!!:illulll r7\ Outlet for The Columbia Broadcasting Syst „ , ,949, cosh reg-s^-s -.o ^ , p. Goodrich scores beg ..eW °^>^^°"^:;;He. Oood.ch dU.,,,0 Hrs, Ploce omong . the nation. SocW.ng .VK.. cr..b of p^ogron. of odve.-s.n P^^^^^^ ^^^^^ ,,,9 OMoho^o Un.vers.y KOMA. wee. of.er v.e ^^^^^^^^ „^ .0 45.A per cen .^^^ .euopohton oua-,ence, tener surveys. .OMA success story. ,e,your story be ^ ,„„plete , Avery ^ best buy " rZ^OMAU OMoho^osbe ture ot v/ny radC J. J. Bernoid General Manager mc. SAOM mnON SEPHaENTaTIVE ge 10 • February 20, 1950 mm LC. MacGLASHAN, former executive vice president of Gardiner Adv., , joins Kudner Agency, New Yorlt, in an executive capacity. MERRE K. NORTHRUP, former account executive with Cruttenden & Eger, Chicago, joins J. M. Mathes Inc., New York, as assistant to Read Wight, director of radio and television. JOHN K. STRUBENG Jr., vice president and member of plans board of Compton Adv., New York, for nine years, elected member of board of directors. DON ELLIOTT, director of media department of Meldrum & Fewsmith, Cleveland, for past five years, assigned contact responsibilities on Dearborn Motors account for firm. NORAH ADAMSON YARDLEY, former film librarian for WBZ-TV Boston, joins Blow Co., New York, eflfective March 3. LAWRENCE C. BARLOW, with Brooke, Smith, French & Dorrance, Detroit, as account executive for seven years, ap „. , . pointed vice president of firm. Mr. Strubing ^ KENNETH H. WARD, formerly with Schoenfeld, Huber & Green Ltd., Chicago, joins Pollyea Inc., Terre Haute, Ind., as account executive. WM. G. ROLLEY Adv. Agency, Atlantic City, N. J., WM. T. REYNOLDS Co. and JOSEPH R. MICKLE Agency, Philadelphia, merge into new corporation known as Rolley & Reynolds Inc. WM. GLEN ROLLEY appointed president and chairman of board of new company. WM. T. REYNOLDS named vice president and treasurer and MARY B. MICKLE appointed vice president and account executive. BERNARD H. LOMBERG, formerly advertising manager of International Trade Co., appointed head of radio and television sales department. Headquarters are 2016 Sansom St., Philadelphia 3. ROBERT H. GASS, formerly advertising and sales promotion manager of Evans-Winter Hebb Co., Detroit, joins Zimmer-Keller Inc., Detroit, as account executive. CAHILL, GORDON, ZACHRY & REINDEL, New York, announces opening of European office at 52 Ave. des Champs Elysees, Paris. FREDRICK C. KEMPNER is manager. HARVEY Q. HICKMAN, formerly account executive with John Freiburg & Co., Los Angeles, joins Hal Stebbins Inc., that city, in similar capacity. PAUL E. JACKSON, general partner of Jackson & Co., New York, is managing new Chicago office of firm at 30 N. LaSalle St. Phone: RAndolph 6-5453. WILLIAM T. MAXFIELD, formerly vice president and account executive, Lindeke Adv., Glendale, Calif., joins Newton A. Free Co., Los Angeles, in similar capacity. HELEN GILLEB GRANT, formerly with Ruthrauff & Ryan, New York, joins copy department of Duane Jones Co., New York. JOHN R. MARKEY, formerly operator of his own Vancouver, B. C, agency, and WILMA MAHONEY, market research specialist, join staff of Charles Ross Adv., Hollywood. Mr. Markey is merchandising director; Miss Mahoney is supervisor of market research and analysis. Firm recently moved to larger quarters at 1418 N. Highland Ave. Phone is Hudson 2-1184. NELSON AMSDEN, formerly with McCann-Erickson, Cleveland, Neal D. Ivey, Philadelphia, and sales and merchandising consultant for a number of companies, appointed by Morey, Humm & Johnstone Inc., New York, as its merchandising counselor. BRUCE LINDEKE, for past four years operator of his own Los Angeles advertising agency, joins Mayers Co., same city, as account executive. WILLIAM A. MURRAY joins media department of Detroit division of Brooke, Smith, French & Dorrance, New York. LEONARD SHANE Agency, Inglewood, Calif., opens client service and media office at 1127 Wilshire Blvd., Suite 307, Los Angeles. Telephone: Michigan 3231. Other operations continue at Inglewood office. JOHN ORR YOUNG & Assoc., New York, moves to Steinway Hall, 113 W. 57th St., New York.""' BROADCASTING • Telecasting