Broadcasting (Jan - Mar 1950)

Page scan 000632 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000632
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Illllllllllllilllllllllllllil 1440 N. MERIDIAN STREET yes^ we^ve moved^ says "willie wish^\., BUT — Watta mess! Watta racket! Hammers, saws, carpenters, electricians, painters — all try in' to finish up at the same time. I feel like "curb-stone willie." It won't be long now, tho, til we have somethin' like St. Peter mightVe ordered. . . the facilities to back up the kind of radio results we've been giving advertisers for a long time. OF INDIANAPOLIS George J. Higgins, Monoger Free & Peters, Nafional Represenfafives illi SPEIDEL Corp., Providence, R. I. (Speidel Watch Bands and jewelry), appoints Sullivan, Stauffer, Colwell & Bayles, New York, to handle its approximately $750,000 advertising budget. Advertiser last season used both radio and television, then sponsoring quarter-hour of Stop The Music on ABC and TV show featuring Ed Wynn on CBS-TV. DEL CAMPO BAKING Co. (wholesale baked goods), Wilmington, Del., appoints Kates-Haas Adv., same city, to handle all advertising. Radio is included in current plans and TV for future. BROWN SHOE Co., Buster Brown Div., St. Louis, sponsoring series of TV spot announcements in 13 cities. Series will run through spring into summer months in New York, Chicago, Philadelphia, Los Angeles, Boston, Baltimore, St. Louis, Pittsburgh, Atlanta, Detroit, San Francisco, Cincinnati and Cleveland. Three announcements run weekly in all cities but New York and Chicago, where four are scheduled. Agency: Leo Burnett, Chicago. COLGATE-PALMOLIVE-PEET Co., Jersey City, appoints Sherman & Marquette, New York, to handle advertising for its Veto deodorant, effective June 1. Product is now serviced by Ted Bates Inc., New York. Radio spots have been used. LINCOLN-MERCURY DEALERS of Southern California, Los Angeles, sponsor weekly IV2 hours of jai alai games from Tiajuana, Mex., on KFMB-TV San Diego and KLAC-TV Hollywood. Games are beamed from Tiajuana to KFMBTV for simultaneous release on both stations with Mexican government clearance granted. Contract is for 13 weeks, through Heasley & Heasley, Los Angeles. ANNUAL CHICAGO RAILROAD FAIR, Chicago, appoints Foote, Cone & Belding, that city, as agency. Radio and TV being considered. SITROUX TISSUES, New York, through Franklin Bruck, New York, will sponsor The Hazel Scott Show on WABD (TV) New York, starting Feb. 24, to introduce combination offer of Sitroux tissues and Sitroux kerchiefs. QUAKER OATS Co., Chicago; places Grady Cole and the Johnson Family over 37 CBS southern stations in 15-minute broadcast once weekly. Show originates at WBT Charlotte, N. C. BOHEMIAN DISTRIBUTING Co., Los Angeles (Acme breweries), starts 52week spot announcement schedule on KECA KFI KHJ and KNX Los Angeles. Spots run four nightly, six days weekly, except during March. Agency: Foote, Cone & Belding, Los Angeles. ALDEN'S MAIL ORDER HOUSE, Chicago, will promote distribution of its new catalog on its first TV show. The Dude Ranch, to be aired eight weeks as test on WENR-TV Chicago, Saturday, 8-8:30 p.m., starting March 4, through George F. Koehnke Agency, Chicago. RAYLITE ELECTRIC Corp., Bronx, appoints Gordon & Rudwick Inc., New York, to handle advertising of its indoor and outdoor lighting products. Radio and television spots may be used. CHAMP HATS Inc., Philadelphia, appoints Hirshon-Garfield, New York, to handle its advertising. Radio may be used. ATCHESON, Topeka, Santa Fe Railway, Chicago, plans evening one-minute TV spot campaign for five weeks starting March 12 on Chicago and Los Angeles stations, with about five spots weekly. Expansion to other markets may follow. Agency: Leo Burnett, Chicago. FRANKENMUTH BREWING Co., Frankenmuth, Mich., appoints Ruthrauff & Ryan, New York, to handle its advertising. Radio is being strongly considered. PHILCO CORP. sponsors half-hour TV show, Philco Mystery Chef, on WPTZ (TV) Philadelphia and WNBT (TV) New York, Thursday, 4:30-5 p.m. Cooking program, formerly on radio, promotes company's new electric range product. Firm also sponsors Philco Playhouse on NBC-TV. Agency: Hutchins Adv. Co., Philadelphia. HELEN T. BROOK Chocolates, Brooklyn, appoints A. B. Landau Inc., New York, to handle its advertising. Radio will be used. CHEVROLET DEALERS of Southern California, Los Angeles, Feb. 27 starts (Continued on page i9) Page 14 • February 20, 1950 BROADCASTING • Telecasting