Broadcasting (Jan - Mar 1950)

Page scan 000794 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000794
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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WIP Produeesl Example # 23 1 f Cox and Tanz — Advertising, writes us "...our client, after sponsoring only four 12:30 (noon) news periods on WIP, brought its cost-per-inquiry down from over $7.00* to less than $1.25!" *In another medium — name on request, WIP Philadelphia Basic Mutual Represented Nationally EDWAK» RETRY & CO THE NEWSWEEKLY OF RADIO AND TELEVISIOr Published. Weekly by Broadcasting Publications, Inc Executive, Editorial, Advertising and Circulation Office) 870 National Press BIdg. Washington 4, D. C. Telephone ME 102 IN THIS BROADCASTING U. S. -Cuba Pact Reported Near 2. PS:G Agcsin Tops Network Billings 2'. Network Jan. Gross Over $17 Million 2' NAB Convention to Stress World Affairs ... 2i FCC Divided Over Model Bill 2, NAB Board Election Results Announced .... 2i National Hooperatings Sold to Nielsen .... 2' Tax Victory in Virginia 2 Radio to Get 'Fair Share' Army-Air Force Ads 2 House Radio Legislation Hearings Delayed . . 2 NBC Splits Chicago AM-TV Operations .... 2 General Foods Plans Budget Increase ..... 2 Telecasting Section Index, 49 DEPARTMENTS Agencies 10 Allied Arts 76 Commercial 72 Editorial 36 FCC Actions 81 FCC Roundup 87 Feature of Week . . 14 Management 38 New Business 16 Network Accounts News On All Accounts Open Mike Our Respects to . . . Production Programs Promotion Technical Upcoming 41 WASHINGTON HEADQUARTER^ SOL TAISHOFF, Editor and Publisher EDITORIAL: ART KING, Managing Editor; J. Fran Beatty, Rufus Crater, Associate Editors; Fred Fit2 gerald, News Editor; Tyler Nourse, Jo Hailey, Assist ants to the News Editor. STAFF: David Berlyi Lawrence Christopher, Mary Ginn, Tom Hynes, Joh Osbon, Ardinelle Williamson. EDITORIAL ASSIST ANTS: Estelle Dobschultz, Kathryn Ann Jones, P. Kowalczyk, Doris Lord, Wilson D. McCarthy, Jea D. Statz; Eleanor J. Brumbaugh, Assistant to th Publisher. BUSINESS: MAURY LONG, Business Manager; Wir field R. Levi, Assistant Advertising Manager; Georg L. Dant, Adv. Production Manager; Harry Steven: Classified Advertising Manager; Eleanor Schad Phyllys Steinberg, Judy Martin; B. T. Taishof Treasurer; Irving C. Miller, Auditor and Office Mari ager; Eunice Weston. CIRCULATION AND READERS' SERVICE: JOHN 1 COSGROVE, Manager; Lillian Oliver, Warren Sheet Elaine Haskell, Grace Motta, Allen Riley. E ^^iy.m<.i:4:€i:i.i:<:y.v ^50 Park Ave., Zone 17. Phai 5-8355; EDITORIAL: Edwin H. James, New Yor Editor; Herman Brandschain, Asst. to the New Yor Editor; Florence Small, Gloria Berlin. Bruce Robertson, Senior Associate Editor. ADVERTISING: S. J. PAUL, Advertising Directcr Eleanor R. Manning. CHICAGO BUREAU 360 N. Michigan Ave., Zone CEntral 6-4115; William L. Thompson, Manager; Jan Pinkerton. l!CTH?Bffl»W!ffr!fWl Taft Building, Hollywoc and Vine, Zone 28, HEmpstead 8181; David GlicM man. West Coast Manager; Ann August. TORONTO: 417 Harbour Commission, ELgin 077: James Montagnes. Broadcasting * Magazine was founded in 1931 l Broadcasting Publications Inc., .usmg the titl Broadcasting '—The News Magazine of. the Fill Estate. Broadcast Advertising * was acquired in !»• and Broadcast Reporter in 1933. *Reg. U. S. Patent Office Copyright 1950 by Broadcasting Publications, Inc. Subscription Price: $7.00 Per Year, 25e Per Copy March 6, 1950 BROADCASTING • Telccastin