Broadcasting (Jan - Mar 1950)

Page scan 000797 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000797
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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adio's top attraction is news. Facts show it again and again. News has led all other kinds of programs in Kansas, for instance, for five years. .. Columbia and Chicago University analysts report news ahead countrywide .. . Broadcasting's yearbook reveals that news out-averaged all sponsored network rivals in 1948 and 1949 tests — even in the peak evening hours. At the top of this top type of program stands United Press news. More stations take it than any other. Because U.P. delivers more: complete world and national news ... more regional and state and local news. ..expert sports coverage. ..sparkling news features. ..an average in all of 40 regular news and news-feature programs a day. .. sponsored by more than 200 different businesses. Your nearest United Press bureau has further information ready for you. Just write, wire or phone. ROADCASTING • Telecasting March 6, 1950 • Page 9