Broadcasting (Jan - Mar 1950)

Page scan 000850 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - Mar 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Jan - Mar 1950)
Leaf #:
000850
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Directory of Film Buyers At U. S. Television Stations As Compiled in Special Telecasting Survey FILM fills an important place On stations not interconnected relay this place is often vital. Because of that importance TELECASTING presents this upto-date list of film buyers and, -where available, the number of hours of film used by each station. Although conditions vary widely from station to station, an average of 10.28 hours of film a v^^eek was used by those outlets where in television station operation, by coaxial cable or microwave * figures are available. The average for noninterconnected stations is slightly above the average for all stations — 12.46 hours per week — while interconnected stations showed an increase of 8.58 hours per week devoted to film programming. City Call Letters Address ALABAMA Intercon Hrs. of Film nected Film per Buyer Title Yes-No Week BIRMINGHAM PHOENIX WAFM-TV 2029 First Ave., L. F. Baxter N. Prog. Mgr. WBRC-TV WBRC BIdg. G. P. Hamann Mgr. ARIZONA C. Wester Prod. Mgr. No No 10 21 KPHO-TV KPHO BIdg. LOS ANGELES KECA-TV KFI-TV KLAC-TV KNBH KTLA CALIFORNIA Prospect & Talmadge P. Booth Prog. Dir. 141 N.Vermont K. Higgins Ave. Prog. Mgr. 1000 N. F. Henry Cahuenga Blvd. Prog. Dir. 1500 N. Vine R.V.Brown St. Prog. Dir. 5451 Marathon G.Wright St. Prod. Coord. No 8 No No No No No NOW THEATRICAL QUALITY AT TELEVISION BUDGETS STUDIOS, INC. CHICAGO _ 601 North Fairbanks Court Offices: New York, Detroit, Cincinnati AMERICA'S LARGEST VISUAL ADVERTISING STUDIO City Call Letters Address Intercon. Film nected Buyer Title Yes-No ' Hrs. of Film per'i Week SAN DIEGO SAN FRANCISCO KTSL 1313 N. Vine C. Giett No St. V P rknrn^ T .r. cnargc of TV KTTV 1025 N. High R. M. Purcell No land Ave. Prog. Dir. KFMB-TV 1375 Pacific Al Flanagan No Blvd. Prog. Dir. KGO-TV 155 Montgomery B. Wright No St. Prog. Dir. KPIX Mark Hopkins S. Spillman No Hotel Prog. Dir. KRON-TV 901 Mission St. P. Crafton No Prog. Dir. CONNECTICUT NEW HAVEN WNHC-TV 1 1 1 0 Chapel St. J. O'Brien Prog. Dir. DELAWARE WILMINGTON WDEL-TV 10th & King Sts. J. Alshead Prog. Dir. DISTRICT OF COLUMBIA WASHINGTON WMAL-TV 724 14th St. WNBW WOlC WTTG Trans-Lux BIdg. 40th & Brandywine Sts. 12th & E Sts. JACKSONVILLE MIAMI FLORIDA — WJAX-TV 1 Broadcost PI. WMBR-TV 605 S. Main St. WTVJ 17 N.W. Third St. C. Bloomquist Film Ed. G. Dorsy Asst. Prog. Dir. Miss M. Ashburn Film Dir. J. Huber Film Supvsr. P. Acosta Prog. Dir. C. N. Lucas Prog. Mgr. GEORGIA ATLANTA WAGA-TV 1032 W. Peach W. R. Terry tree St. Prog. Dir. WCON-TV 1 1 Forsyth St., S.W. WSB-TV 10 Forsyth St., J. Hendrix N.W. Film Dir. ILLINOIS Yes Yes Yes Yes Yes Yes No No No No No No CHICAGO WBKB 190 N. State A. Rhone Yes St. Film Dir. WENR-TV 20 N. Wacker J. D. Berg Yes Dr. Film Dir. WGN-TV 435 N. Michi Eliz. Bain Yes gan Ave. Film Dir. WNBQ Merchandise Isabelle Coon^ay Yes Mart Film Dir. ROCK ISLAND WHBF-TV 18th St. at F. W. Cooke No Third Prog. Dir. INDIANA — BLOOMINGTON WTTV 535 S. Walnut R. Petranoff No St. Prog. Dir. INDIANAPOLIS WFBM-TV 48 Monument H. L. Kibbey No Circle Prod. Dir. Noto Air 15 18 Not oi> Air 13'/2 15 9 15 7 Not 01 Air 10 KPHO-TV Names Retry APPOINTMENT of Edward Petry & Co. Inc., as exclusive national sales representative for KPHO-TV Phoenix, Ariz., was announced by the station representative last Wednesday. Petry informed agencies and advertisers that KPHOTV carries "top programs" of the four major TV networks, and choice spot adjacencies are available. IN WASHINGTON, D. C Page 16 • TELECASTING March 6, 1950 You May Be Surprised! BROADCASTING • Page 6;