Broadcasting (Apr - June 1950)

Page scan 000432 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - Jun 1950)
Leaf #:
000432
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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'Teleltatui i March Video Business (Report 108) A TOTAL of 2,842 advertisers used television as a medium during the first week of March, a gain of 444 or 18.5% over the February total of 2,398, according to the March Rorabaugh Report on Television Advertising. Network TV advertisers in March numbered 80 companies sponsoring 98 programs, up from 70 companies with 90 TV network shows in February. March TV spot advertisers totaled 527, compared with 438 in February, while the number of local video clients rose from 1,890 in February to 2,235 in March. Figures are based on reports from all four TV networks covering the entire month and from 93 of the 98 commercial stations on the air the first week in March. New Third Dimension TV Technique Developed by RCA THIRD dimension effect can be given television images created by the industrial TV system developed by RCA, according to techniques outlined in Boston a fortnight ago by Dr. V. K. Zworykin, vice president and consultant of RCA Labs. Speaking before the Boston section of the Institute of Radio Engineers, Dr. Zworykin said that this extension of the system's usefulness would be valuable in specialized applications, and could be accomplished with a minimum of additional equipment. Dr. Zworykin said the stereoscopic effect could be produced by mounting two cameras side-by-side to view the object from slightly different angles, in the same way that the spacing of human eyes produces the effect of depth. The TV signals, corresponding to the two offset scenes, would then be transmitted to two kinescopes, either through the air or by suitable cables. The separate images would be combined and viewed through special filters to give the three dimensional effect, Dr. Zworykin explained. Development of the industrial television system was first disclosed by RCA research scientists and engineers on March 7 at the IRE convention in New York. Federal Reserve Surveys Set Buying Plans "CONSIDERABLY MORE" than twice as many consumers intend buying television sets this year than planned such purchases last year, according to preliminary findings of a survey sponsored by the board of governors of the Federal Reserve System. Tabulations were computed from about 3,000 interviews made during January and February in 66 sampling areas throughout the country. They were compiled by the U. of Michigan's Survey Research Center. An additional 500 interviews will be available in June, the governors said. Consumers were queried on their own financial positions and economic conditions in general at the Gross TV Time Sales on ABC, January and CBS and NBC Video Networks in February 1950. Agriculture & Farming Apparel, Footwear & Access. Automotive, Automotive Access. & Equip. Aviation, Aviation Access. & Equip. Beer, Wine & Liquor Bldg. Materials, Access. & Supplies Confectionary & Soft Drinks Consumer Service Drugs & Remedies Entertainment & Amusements Food & Food Products Gas, Oil & Other Lubricants Household Equip. & Supplies Household Furnishings Industrial Materials Insurance Jewelry, Optical Goods & Cameras Office Equip., Stationery & Writing Supplies Publishing & Media Radios, TV Sets, Phonographs, Musical Instruments & Access. Retail Stores & Shops Smoking Materials Soaps, Polishes & Cleansers Sporting Goods & Toys Toiletries & Toilet Goods Transportation, Travel & Resorts Miscellaneous Totals * Source: Publishers Information Bureau. **DuMont Television Network did not report totals. Jan. Feb. To to 20,570 307,663 23,090 273,146 43,e. 580,! 116,179 110,074 226,^ 29 355 13,500 16,920 25,188 13,500 16,920 H 244 635 90,950 1 A\ .405 117,129 223 455 72,820 122 9">0 121,958 473,( j 163,;" 264,: 239,1 2,696 29 3=5 16,040 25 1*8 16,930 i\ 54,! J 32,'] 223,551 1,631 360,638 25,185 197,673 323,576 21,720 421, 1/1 684, • 46,, 145,173 148,138 m 17,419 14,151 31, 1 1,890,639 1,730,259 3,620, I its time sales, which are not included in th beginning of 1950. Especially notable is the fact that, while over twice as many consumers have TV-buying plans this year, personal income expectations for 1950 remained almost static. By contrast, house-buying plans were only slightly larger, while automobiles and selected durable ^oods (furniture, refrigerators and other appliances) remained about the same in point of intended buying. There also was sharp divergence between consumer expectations for prices in general and for prices . durable goods. Although only third of the spending units JooHfor a price decline, more than h| thought reductions would take pk, TV and other hard goci m the lines. ART AWARDS Cite Agency TV Commercic Weekly Television Summary — April 24, 1950 Telecasting Survey City Albuquerque Ames Atlanta Baltimore Binghamton Birmingham Bloomington Boston Buffalo Charlotte Chicago Cincinnati Cleveland Columbus Dallas, Ft. Worth Davenport Quad Cities Dayton Detroit Erie Ft. WorthDallas Grand Rapids Greensboro Houston HuntingtonCharleston Indianapolis Jacksonville Johnstown KalamazooBattle Creek Kansas City Lancaster* Lansing * Lancaster Outlets On Air KOB-TV WOI-TV WAGA-TV, WSB-TV WAAM, WBAL-TV, WMAR-TV WN8F-TV WAFM-TV, WBRC-TV WTTV WBZTV, WN AC-TV WBEN-TV WBTV WBKB, WENR-TV, WGN-TV, WNBQ WCPO-TV. WKRC-TV, WLWT WEWS, WNBK, WXEL WBNS-TV, WLWC, WTVN KBTV, KRLD-TV, WBAP-TV WOC-TV Includes Davenport, Moline, Rock Island, East Moline WHIO-TV, WLWD WJBK-TV, WWJ-TV, WXYZ-TV WICU WBAP-TV, WLAV-TV WFMY-TV KLEE-TV WSAZ-TV WFBM-TV WMBR-TV WJAC-TV KBTV, KRLD-TV WDAF-TV WGAL-TV and contiguous areas. Number Sets City Outlets On Air Number Sets 2,828 Los Angeles KLAC-TV, KNBH, KTLA, KTSL, KFI-TV 8,860 KTTV, KECA-TV 496,453 32,350 Louisville WAVE-TV, WHAS-TV 25,901 158,089 Memphis WMCT 29,775 11,220 Miami WTVJ 22,000 12,100 Milwaukee WTMJ-TV 101,016 5,750 Minn. -St. Paul KSTP-TV, WTCN-TV 81,600 339,234 Nashville 100 84,849 New Haven WNHC-TV 72,700 13,169 New Orleans WDSU-TV 19,897 418,366 New York WABD, WCBS-TV, WJZ-TV, WNBT 106,900 WOR-TV, WPIX 1,145,000 200,269 Newark WATV Incl. in N. Y. Estimate 63,800 Norfolk WTAR-TV 10,008 Oklahoma City WKY-TV 24,755 49,125 Omaha WOW-TV, KMTV 22,122 9,375 Philadelphia WCAU-TV, WFIL-TV, WPTZ 435,000 East Moline Phoenix KPHO-TV 6,500 48,100 Pittsburgh WDTV 91,000 216,000 Portland, Ore. 887 33,459 Providence WJAR-TV 49,140 Richmond WTVR 26,213 49.125 Rochester WHAM-TV 35,436 23,200 Salt Lake City KDYL-TV, KSL-TV 14,200 10,400 San Antonio KEYL, WOAI-TV 14,272 18,500 San Diego KFMB-TV 35,600 San Francisco KGO-TV, KPIX, KRON-TV 49,242 7,200 Schenectady WRGB 70,000 36.500 Seattle KING-TV 26,700 9,000 St. Louis KSD-TV 115,000 18,822 Syracuse WHEN. WSYR-TV 38,913 Toledo WSPD-TV 39,000 10.986 Tulsa KOTV 20,800 32.347 Utica-Rome WKTV 11,500 40.720 Washington WMAL-TV, WNBW, WOIC, WTTG 118,250 12,000 Wilmington WDEL-TV 32,669 Total Markets on Air 60 Stations on Air 103 Sets in Use 5,315,167 THE Art Directors Club of N York on April 18 presented for 1 first time three special dist guished awards for television co mercials to agency art directi at a luncheon at the Waldo Astoria Hotel in New York. Ray Mauer, art director, CanX bell-Ewald, New York, received; ! certificate for the "Mr. Guber" 'iTr commercial for the Chevrolet De, ers Assn. J ohn Cook, art direc with J. Walter Thompson Co., N York, was awarded a certific for the P. Ballantine & Sons ' commercials. Richard Lundy, director with Geyer, Newell 1 Ganger, was presented a certific for the Kelvinator Corp. video cc mercials. ::: Editor's Note: Sources of : ->t estimates are based on data available from dealers, distributors, TV Circulation committees, electric companies and manufacturers. Since many are compiled monthly, some may remain unchanged in successive summaries. Total sets in all areas is necessarily approximate. Hope Hooper 49.4 THE SPECIAL Bob Hope television show sponsored by Frigidaire on NBC-TV East er Sunday got a Hooperating of 49.4 in a special Hooper survey of four cities, the network announced last week Mr. Hope's rating in New York, Chicago, Cleveland and Washington was second only to the marks set by the Texaco Star Theatre, according to NBC. Page 12 • TELECASTING April 24, 1950 BROADCASTING • Page