Broadcasting (Apr - June 1950)

RADIO EDUCATION Teachers Hold Meeting DONLEY FEDDERSON, director of radio and television at Northwestern U. and co-director of the NBC-N.U. Summer Radio Institute, was elected president of the U. Assn. for Professional Radio Education at the group's second annual meeting last week. The association, comprised of 15 university radio and/or television directors, met April 15 and 16 at Chicago's Stevens Hotel in conjunction with the NAB convention. Other officers who will serve with Mr. Fedderson during the next year are Thomas Rishworth, Texas U., vice president; Leo Martin, Alabama U., secretary, and S. B. Gould, Boston U. Ralph Hardy, government relations director for the NAB, gave the opening luncheon address, discussing general directions in the radio industry in terms of professional education. Techniques of graduate study were stressed at a panel session featuring Messrs. Martin, Gould and Chapman. Projected studies concerned audience and impact research and pilot and national surveys which could be conducted in colleges. The closing session was conducted by G. Emerson Markham, TV director for the NAB, who outlined the pattern for professional TV training. Appearing with him were Kenneth Bartlett, Syracuse U.; Mr. Rishworth, Mr. Fedderson and Sidney Head, Miami U. Each of the speakers has worked in television at his school. Pacific Nielsen Ratings' KPOA, KOLU Join MBS KPOA Honolulu and KOLU Hilo, now under construction and both owned and operated by Island Broadcasting Co., effective July 4 become affiliates of MBS-Don Lee Broadcasting System, according to Patrick W. Campbell, vice president of station relations for the latter network. Simultaneously Mr. Campbell revealed severance of affiliation between MBS-Don Lee and the Aloha Network (KHON Honolulu, KIPA Hilo, KTOH Lihue, KMVI Wailuku) as of July 3. (TOTAL PACIFIC AREA, INCLUDING SMALL-TOWN, FARM AND URBAN HOMES— and including TELEPHONE and NON-TELEPHONE HOMES FEBRUARY 1950 Current Current Rating Rank Program Homes EVENING, ONCE-A-WEEK % 1 Red Skelton (CBS) 27.7 2 Charlie McCarthy (8:30-9 p.m.) (CBS) 24.5 3 Lux Radio Theatre (CBS) 23.7 4 People Are Funny (NBC) 23.1 5 Fibber McGee & Molly (NBC) 22.0 6 Jack Benny (9:30-10:00 p.m.) (CBS) 21.9 7 Let Georqe Do It (Don Lee) 18.7 8 Horace Heidi (CBS) 18.1 9 Bing Crosby (CBS) 18.0 10 Judy Canova (NBC) 17.7 11 Bob Hope (NBC) 17.7 12 Our Miss Brooks (CBS) 17.3 13 Walter Winchell (6-6:15 p.m.) (ABC) 17.3 14 Grand Ole Opry (NBC) 17.2 15 The Whistler (CBS) 17.1 16 This Is Your F. B. I. (ABC) 17.1 17 Fat Man (ABC) 17.1 18 Great Gildersleeve (NBC) 16.7 19 Inner Sanctum (CBS) 16.3 20 You Bet Your Life (CBS) 16.1 EVENING, MULTI-WEEKLY 1 Counter-Spy (ABC) 11.2 2 Beulah (CBS) 9.8 3 Lone Ranger (ABC) 8.8 WEEKDAY 1 Jack Armstrong (Feb. 6, 8, 10 & 21, 23) (ABC) . . 11.4 2 Romance of Helen Trent (CBS) 10.5 3 Our Gal, Sunday (CBS) 10.5 Program Young Widder Brown (NBC) . When A Girl Marries (NBC) . Straight Arrow (MBS) Young Dr. Malone (CBS) Guiding Light (CBS) Pepper Young's Family (NBC) Big Sister (CBS) Ma Perkins (CBS) Challenge of the Yukon (ABC) Aunt Jenny (CBS) Lorenzo Jones (NBC) Road of Life (NBC) Current Rank 4 5 6 7 8 9 10 11 12 13 14 15 DAY, SATURDAY 1 Armstrong Theatre (CBS) 2 Stars Over Hollywood (CBS) 3 County Fair (CBS) DAY, SUNDAY 1 Phil Harris-Alice Faye Show (NBC) 2 True Detective Mysteries (MBS) 3 Jack Benny (4-4:30 p.m.) (CBS) Copyright 1950 by A. C. Nielsen Co. NOTE: Number of homes is obtained by applying the "N RATING" (%) to 4,457,000 — the 1949 estimate of total radio in the Pacific Time Zone. (*) Homes reached during all or any part of the program, for homes listening only 1 to 5 minutes. Current Rating Homes * % 10 0 9.8 9.8 9.7 9.6 9.6 9.5 9.5 9.4 9.3 9.2 9.2 12.1 11.0 10.2 14.4 i 14.1 13.9 [ELSE home NCCM SESSION Pass Radio-TV Resolutions RESOLUTION calling on the FCC not to use, as its basis for determination, the first clause of the first Amendment to the Constitution in considering pending applications for the assignment of a part of the FM spectrum for the use of religious and other non-profit organizations, has been passed by the National Council of Catholic Men. This and several other resolutions relating to the radio-television industry were passed at the final session of the 30th annual NCCM meeting in Washington April 16. The council also called on the television industry to form and adopt a set of standards and practices which will bind the entire industry to produce no programs which will be detrimental to the best moral interests of viewers, especially the family group and children of the family. The council urged the adoption of a code of standards and practice by the industry itself before such a code is imposed from without. NCCM also One Station Market Isolated midwest farm station — money maker — TV-proof for years ahead — stable farm income earning fair profit under absentee ownership — can be extremely profitable with owner-manager combination. Price $54,500.00. Terms easily arranged. CONTACT THE NEAREST OFFICE OF THE EXCLUSIVE REPRESENTATIVES BLACKBURN-HAMILTON COMPANY, INC. WASHINGTON, D. C. James W. Blackburn Washington Bldg. Sterling 4341-2 MEDIA BROKERS CHICAGO Harold R. Murphy 333 N. Mich. Ave. Randolph 6-4550 SAN FRANCISCO Ray V. Hamilton 235 Montgomery St. Exbrook 2-5672 thanked NBC, ABC, MBS and their affiliated stations for granting free time for the presentation of the Catholic Hour, The Hour Of Faith and Faith In Our Time. COST ANALYSIS NAB Group Plans 2d Study PLANS to obtain complete station returns for the second annual NAB cost analysis study of U. S. stations were discussed at an April 16 meeting of NAB district employe-employer relations chairmen. The session was held at the Stevens Hotel, Chicago. Richard P. Doherty, NAB employe-employer relations director, explained that stations are given absolute secrecy in filling out questionnaires covering details of operating costs. District chairmen agreed to contact personally the managers of station failing to send in questionnaires. Page 90 April 24, 1950 World Library to 27 WORLD Broadcasting System has announced renewals and extensions of contracts with 27 stations for continued use of World's transcribed library service. Stations are: WBEX Chillicothe, WKRC Cincinnati, both Ohio; WAS A Havre de Grace, Md.; KIOA Des Moines, KICM Mason City, both Iowa; KWIL Albany, Ore.; WMCA New York, WWSC Glens Falls, WCSS Amsterdam, WKOP Binghamton, WHLI Hempstead, L. I., WDOS Oneonta, all New York; WKOZ Kosciusko, WCJU Columbia, WQBC Vicksburg, all Mississippi; WMNB North Adams, Mass.; KNEW Spokane; KIEM Eureka, Calif.; WBDO Orlando, Fla., WTWA Thomson, Ga.; WABJ Adrian, Mich.; KMBC Kansas City, Mo.; WLTR Bloomsburg, Pa.; WSVS Crewe, VRVA Richmond, both Virginia; KODI Cody, Wyo.; CJNB North Battleford, Sask. BROA McCONNELL TALK Will Keynote NNPA Mee\ JOSEPH H. McCONNELL, pres: ident of NBC, will give an analytical talk on "Television Todaj — Its Past, Present and Future/ to open the 20th annual conventior of the National Newspaper Promo tion Assn. to be held May 14-17 a the Schroeder Hotel, Milwaukee. Mr. McConnell's address wil h:ghlight the opening morning ses sion which will be devoted to a dis cussion of newspapers' relation t< television activities "because of thi growing number of newspaper: identified with television activities.' A two-year study of television'; effect on sports attendance, said ti be the first released publicly, wil be given by Jerry N. Jordan of th U. of Pennsylvania. Other discus sions will include an analysis o TV's effect on newspaper circula; tion by Belden Morgan, promotioi manager of the Hartford Courant effect of TV on newspaper advei tising by Jerome Stolzoff, vie president and director of TV opei ations for the Cramer-Krassel Agency, Milwaukee; methods o launching and promoting a new Tr station by Fred Lowe, promotio director of the Norfolk (Va.) News papers and NNPA president; an using TV to promote newspape circulation by George Morris, pre motion director of the New Yor Daily News. Ray Reeve Located RAY REEVE, sports director c the Tobacco Network who had bee-j reported missing [Broadcasting April 3], has been located in Flo:! ida. He is expected back at wor] within a few weeks, according to J spokesman for the network, whicj serves 50 stations in the Carolina Georgia and Virginia. Mr. Reev| reported missing since March l'l is now under the care of a physfc cian, network officials said. DCASTING • Telecastin