Broadcasting (Apr - June 1950)

Page scan 000454 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - Jun 1950)
Leaf #:
000454
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Its impdISIBIc. wow ...you can't cover California's Bonanza Beeline without on-the-spot radio .ft**** ,«A1 Are you getting the results you're after in the Bonanza Beeline? It's a S -billion-dollar market, you know ... with more food sales than Philadelphia . . . with twice the reti sales of Boston.* But don't count on reaching this inland market on outsu stations. That's an on-the-spot job . . . for the five BEELINE stations located right in inland California and western Nevada. Because Beeliners — well removed from coastal influence naturally prefer their own stations to outside stations. •Stlts Msmigtmw't 1950 Copyright*! S» Here's what you should know about KWG and STOCKTON Oldest end best-known station in Stockton — the trading center for nation's 4th wealthiest farm county. 250 watts, 1230 kc, ABC. Serves 68,992 radio families in 2<ounty radius — an area with nearly 1/4 billion in annuo! retail sales. McClatchy Broadcasting Company SACRAMENTO, CALIFORNIA PAUl H RAYMEft CO , Notional Representative IH 1000 watts C30 kc. KWG KM J