Broadcasting (Apr - June 1950)

Page scan 000455 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - Jun 1950)
Leaf #:
000455
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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BROADCASTING TELECASTING THIS ISSUE: s 19 Year On The Air Rage 32 iiAM's Upbringing To Be Nursed i| Page 23 mplexion of FCC Coy's Tenure Page 25 ins on Page Everybody comes to the WLS NATIONAL BARN DANCE Jj^ROM groups of all ages and walks of life everywhere in Chicago and the Midwest come orders for 10, 40, 100 tickets to the one and only WLS National Barn Dance. I One ordinary month brought paid orders for 35 tickets for employes of a Watseka, 111., plant; 12 for Will Co. Farm Bureau; 23 for a parent -teacherpupil group from a Decatur, 111. school; 22 for Lewiston, 111. Vocational Agriculture students; 65 for Michigan City, Ind., Scouts; 8 for a Chicago girl's birthday party; 30 for the Newton Co. Ind. Hobby Club; 70 for the PolishAmerican C. of C. of Chicago; 38 for Leslie, Mich. Future Farmers; 37 for Cub Scouts from a Chicago church; 100 for Kenosha Co. Wisconsin Rural Youth. In 26 years of broadcasting — 18 of them in the theater that is packed with paid admissions twice every Saturday night — this one show has endeared itself to every age group among the substantial family folk whose lasting loyalty to WLS means results for advertisers. Sooner or later — because so many listen and enjoy it — everybody comes to the WLS NATIONAL BARN DANCE a clear channel entertainment service to Midwest America WLS, THE PRAIRIE FARMER STATION, CHICAGO 7 — 50,000 watts — 890 kc — John Blair & Co. Representatives The Newsweekly of Radio and Television. ually % weekly