Broadcasting (Apr - June 1950)

Page scan 000491 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - Jun 1950)
Leaf #:
000491
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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SHE BATS 1000% with her WBZ "Home Forum Program" (9:30-9:45 AM, Monday through Saturday). . a daily favorite with innumerable New England home-makers. Limited number of participations now available through WBZ or Free & Peters. SHE CATCHES a big TV afternoon audience each Tuesday at 4:15, sponsored by the Boston Post, on WBZ-TV. MILDRED " TRIPLE THREA T" CARLSON SHE PITCHES a daily Boston Post column, "After Breakfast with Mildred Carlson." This column, with her radio and TV work, helps make her the best-known home economist in New England . . an advantage of real importance to advertisers aiming at this important home market! carries your message into thousands of New England homes via WESTINGHOUSE RADIO STATIONS Inc KYW • WOWO • KEX • KDKA • WBZ • WBZA • WBZ-TV National Representatives, Free & Peters, except for WBZ-TV; for WBZ-TV, NBC Spot Sales BROADCASTING • Telecasting May 1, 1950 • Page 37