Broadcasting (Apr - June 1950)

Page scan 000501 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - Jun 1950)
Leaf #:
000501
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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MAY 1, 195i TEL A Service/of Broadcas Newsweekly ISSUE: 5 Y< Page 3 (An tditoriall Page 4 Page V Plans 6 Avoid Mediamyopia*! Keep SALES In SIGHT With SPOT TV Most advertising merely paves the way to sales, Spot Television sells direct. >arks Appliance iler s S Page 8 By >t Count Markets Pagt EDWARD PETRY & CO., INC. NEW YORK • CHICAGO • LOS ANGELES DETROIT • ST. LOUIS • SAN FRANCISCO DALLAS • ATLANTA REPRESENTING WSB-TV (Atlanta) WBAL-TV (Baltimore) WNAC-TV (Boston) **0 p£ TRY RSR KFI-TV (Los Angeles) WHAS-TV (Louisville) KSTP-TV (M'pTs-St. Paul) WTAR-TV (Norfolk) KPHO-TV (Phoenix) WOAI-TV (San Antonio) "shortsightedness in selection of advertising media.