Broadcasting (Apr - June 1950)

CANADA TRAVEL Bureau Mulls '50 Radio Plans CANADIAN GOVERNMENT'S Travel Bureau, Ottawa, has not yet finalized its radio plans for this year, D. Leo Dolan, director, has told Broadcasting. Discussions are still going on by the department and U. S. station representatives as to how much radio the Canadian Travel Bureau is to use this year. Unofficial reports state as much as $200,000 is to be spent in 1950 on U. S. radio following representations made by Maurice Mitchell, director of BAB, and representatives of the Canadian Assn. of Broadcasters, but neither the agency, Cockfield, Brown & Co. Ltd., Montreal, nor Mr. Dolan have finalized plans for the campaign. FM RADIO QUIZ Students Survey Seattle RADIO students at the U. of Washington are making a house-to-house survey to determine the status of FM listening in northeast Seattle. Conducted by Radio-TV Guild, made up of students majoring in radio and related subjects, the sampling will cross-section 750 persons as determined by the Washington Public Opinion Lab. Second objective of the survey will be to sound out the pattern of listening to programs transcribed at the university and then aired on commercial stations in Seattle and elsewhere in the state, the university explains. Homeowners will be asked whether they listen to any of 21 specified AM programs and 12 which may be heard only on FM. These include university, network and local shows. Bulk of questioning centers on degree of FM listening, noticeable differences in FM as compared to AM, and whether future set buyers contemplate inclusion of FM. CERTIFICATE of Award of Merit awarded Southern California Broadcasters Assn. by Community Chest of Los Angeles. PAGE with plastic pick attached sent to trade by KTSM El Paso, Tex. Written next to pick are words, "There's pay dirt in the Rio Grande . . . when you use KTSM." Text continues, "All you have to do is dig for it . . . and you'll come up with real sales nuggets." Service Promotion SINGLE SHEET promotion from WGAY Silver Spring, Md., features reprint of story from Montgomery County Sentinel telling of station's aid to rare-blood type patients in hospital. Beside reprint is letter from Montgomery County General Hospital Inc. thanking station for its help to hospital's patients. Written .across bottom of reprints is, "Glad to be of service . . . WGAY." Graphic Illustration FOLDER titled "A close shave wins by a big margin ... on the right Baltimore station," sent to trade by WFBR Baltimore, Md. Folder recounts story of Mennen shaving aid's use of WFBR for three and one-half years, with recent check on station's results being entirely favorable. Letter from advertising manager of Mennen is reprinted in green and white, colors of Mennen packages. Accompanying folder is box containing sample bottles, tubes and blades of sponsor's products. Facts From WFAS SINGLE sheet, printed in green and white, tells story of Mrs. Westchester show to trade. Next to picture of housewife hugging WFAS White Plains, N. Y., microphone, is text which says: "More Mrs. Westchesters listen to WFAS from noon to 6 o'clock every day than to any other station." Facts are based on Conlan survey. Text concludes, "Call a WFAS account man to explain how this persuasive housewives' friend can build business for you in '50." Brochure Announcement DRAWING of man carrying filing cabinet up stairs is cover on buff colored folder sent to trade by Bing & Haas Adv., Cleveland. Folder announces move of firm to fifth floor of Frederick Bldg. Pictures of new space and personnel are feature of booklet which urges prospective advertisers to use facilities of B & H. Enclosed is reprint of story in local paper concerning move. Twenty-Two on One MIMEOGRAPHED sheets from WOAI San Antonio, Tex., ask, "What ONE station airs the first-ranking 22 daytime shows in San Antonio?" Answer, given on second sheet, is, of course, WOAI. Line up of shows, plus figures for homes using sets, and Hooperating, are set forth. Doughnut Tie-In NATIONAL doughnut week was used by Jos. M. Zamoiski Co., Baltimore, distributor for Columbia records, to promote Burl Ives reecording, "The Doughnut Song.' Each of city's leading disc jockeys was sent dozens of doughnuts daily, supplied by Bond Bakers. Large display cards, made in shape of doughnut with picture of Mr. Ives looking through center, also were used. KTLA Study "A STUDY of Television and Radio Advertising Costs in Los Angeles" is title of folder sent to trade by KTLA (TV) Los Angeles. Folder is made up of charts giving average share of TV or radio audience, sets tuned in, audience, and time charges by station in area. Final totals show low rate of KTLA as compared with network radio stations, and combined TV stations in city. Figures are based on Hooper reports and BMB data. Personnel MILLARD B. SOUERS appointed promotion manager of WHBC Canton, Ohio. He replaces JULIUS GLASS, who is now associated with WGAR Cleveland. Mr. Souers was former fulltime, instructor of speech and radio at Kent State U., Canton. HERBERT G. CARHART Jr. joins WBCC Bethesda-Chevy Chase, Md., as sales promotion manager. He formerly was with B. H. Lawson Assoc., New York public relations firm. LLOYD SHERMAN II appointed promotion manager of WPBC MinneapolisSt. Paul. JOE KANE appointed St. Paul promotion manager of WPBC. LOIS MINNIG, formerly secretary to CLARK GEORGE, Columbia Pacific Network sales manager in San Francisco, transfers to press information at KCBS same city. RUTH FUNK replaces Miss Minnig. Mrs. SHIRLEY SMITH, promotion writer for KCBS San Francisco, resigns from station. WALLY HUTCHINSON, assistant promotion manager of KGO-AM-TV San Francisco, is the father of a boy, Scott Michael. CERTIFICATE of Merit from National Guard received by WMAL Washington in recognition of patriotic service in broadcasting of new National Guard show. RADIO WRITING Book Traces Developments RADIO AND TELEVISION WRITING. By Max Wylie. New York: Rinehart & Co. Inc. 635 pp. $5. SINCE the first edition of this book, published in 1939, radio has continued as "still the greatest entertainment force on the face of our mixed-up planet," and television has not reduced its "selling power or popularity," Author Max Wylie asserts in the preface of his revised and enlarged work. Industry experts contributed to the book. Mr. Wylie's new book covers basic principles of radio writing (in the classroom and for networks) ; problems of adaptation (the novel and short story) ; radio journalism (news writing) ; comedy (with chapters on construction and techniques) ; the daytime serial (an analysis of programs and plots) ; mystery and murder (specific examples) ; radio for adults; and television (which embraces story adaptation for TV and actual mechanics and technical problems). The book is well documented with concrete examples and illustrations, as well as editorial comment by columnists. GUIDE-POST POLL Pittsburgh Listening Studies HALF of Pittsburgh's families regularly listen to the radio after 11 p. m. more than half the evenings of the week; another 39% of the families listen occasionally (less than half the evenings), while the remaining 11% never listen to the radio after 11 p. m. These findings were announced by Guide-Post Research after a survey of 1,500 homes in the Pittsburgh district. Listening habits vary with income, Guide-Post reported, with 54% of the families earning under $3,500 a year listening regularly after 11 p. m., and 46% of the families earning over $3,500 listening regularly. Late evening listening is almost identical inside and outside the metropolitan (dial telephone call) area, the survey points out. A similar study of early morning listening found 41% of the homes with radios turned on before 8 a. m. more than half the weekday mornings, Guide-Post reported. Another 31% listen fewer than half the mornings of the week and 28% never listen before 8 a. m., it was stated. According to Charles F. Ackenheil, survey director, these figures represent the "total" homes listening which should not be confused with other ratings which measure the "average" number of homes listening. Why buy 2 or more... do 1 big sales job on "RADIO BALTIMORE" ir?0 WBAL We do not cover all of Connecticut, but we DO cover* NORWICH and most of New London county . . . 1948 retail sales $129,364,000.00. Have you been bypassing this market? Remember you can BUY it on a station that has ONE rate both day and night. NEW HAVEN WICH FULL TIME 1400 KC • 250 W NORWICH .NEW LONDON I SA YBROOK ' DGEPORT NCRWALK STAMFORD A EASTERN CONNECTICUT BROADCASTING COMPANY JOHN DEME NOEL BREAULT PRES. & GEN. MGR. COMPANY SALES MGR. *YeVd be surprised at our coverage in New London. Page 74 • May 1, 1950 BROADCASTING • Telecasting