Broadcasting (Apr - June 1950)

Page scan 000533 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - Jun 1950)
Leaf #:
000533
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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NIELSEN RATINGS* TOTAL U. S., INCLUDING SMALL-TOWN, FARM AND URBAN HOMES— and including TELEPHONE and NON-TELEPHONE HOMES) Current Rank Previous Rank Program EVENING, ONCE-A-WEEK 1 4 3 2 11 13 6 7 12 29 Lux Radio Theatre (CBS) Jack Benny (CBS) Amos 'n' Andy (CBS) Godfrey's Talent Scouts (CBS) Charlie McCarthy (CBS) Fibber McGee & Molly (NBC) . Waiter Winched (ABC) My Friend Irma (CBS) You Bet Your Life (CBS) Red Skelton (CBS) MARCH 12-18, 1950 EXTRA WEEK Current Rating Current Previous Homes Rank Rank % 24.1 11 5 23.7 12 16 21.4 13 27 20.6 14 24 19.0 15 39 18.6 16 26 17.8 17 10 17.7 18 9 17.4 19 44 17.3 20 46 Program Mystery Theatre (CBS) Bing Crosby (CBS) Bob Hope (NBC) Fanny Brice — Baby Snooks (NBC) . Our Miss Brooks (CBS) Day in the Life of Dennis Day (NBC) Gene Autry Show (CBS) Mr. Keen (CBS) Hallmark Playhouse (CBS) Horace Heidt (CBS) Current Rating Homes % 17.3 17.0 15.9 15.5 15.2 14.9 14.8 14.7 14.5 14.3 Current Previous Rank Rank Program Current Previous EVENINGS, ONCE-A-WEEK (Average For All Programs) 1 1 Lux Radio Theatre (CBS) 2 2 Godfrey's Scouts (CBS) 3 3 Jack Benny (CBS) 4 11 Charlie McCarthy Show (CBS) 5 6 Amos V Andy (CBS) 6 10 You Bet Your Life (CBS) | 7 12 McGee & Molly (NBC) 8 5 My Friend Irma (CBS) 9 8 Walter Winched (ABC) i 10 4 Mystery Theatre (CBS) EVENING, MULTI-WEEKLY (Average For All Programs) ..... 1 1 Beulah (CBS) fl 2 4 Counter-Spy (ABC) 3 2 Oxydol Show (CBS) EEKDAY (Average For All Programs) 1 1 Arthur Godfrey (Ligg. & Myers) (CBS) 2 2 Arthur Godfrey (Nabisco) (CBS) 3 5 Romance of Helen Trent (CBS) 4 3 Right to Happiness (NBC) 5 4 Pepper Young's Family (NBC) Rank Rank 6 13 7 10 8 8 9 9 10 12 DAY, SATURDAY NATIONAL NIELSEN-RATINGS TOP PROGRAMS MARCH 19-25, 1950 Current Rating Homes % (9.9) 24.2 21.7 20.8 18.2 17.9 17.5 17.3 17.2 17.1 15:6 (6.4) 13.3 11.4 11.1 (6.2) 11.9 9.9 9.3 9.3 9.2 Program 1 2 3 DAY, 1 2 3 Ma Perkins (CBS) Wendy Warren (CBS) Road of Life (NBC) Arthur Godfrey (Gold Seal) (CBS) Stella Dallas (NBC) Average For All Programs) 1 Armstrong Theatre (CBS) 5 Let's Pretend (CBS) 2 Grand Central Station (CBS) SUNDAY (Average For All Programs) 1 True Detective Mysteries (MBS) . . . 3 Martin Kane, Private Eye (MBS) . . 2 Shadow (MBS) Copyright 1950, A. C. Nielson Co. Number of homes is obtained by applying the "N to 39,281,000 — the 1949 estimate of Total Current Rating Homes % 9.0 8.7 8.6 8.6 8.6 (5.9) 13.5 11.7 11.1 (4.3) 12.0 11.4 11.0 l" NOTE: Number of homes is obtained by applying the "NIELSENRATING" (%) to 39,281,000— the 1949 estimate of Total United States Radio Homes. (*) Homes reached during all or any part of the program, except for homes listening only 1 to 5 minutes. DRAIN DISPUTE Government Sums Up Case 'BRIEF summing up the Government's charges against the Lorain Journal, involving alleged discriminatory practices against advertisers who used the facilities of WEOL Elyria-Lorain, Ohio, has been filed in Cleveland. The anti-trust case involves the newspaper and four executives of the Lorain Journal Co. — Samuel and Isadore Horvitz, who own the Journal, and D. P. Self and Frank :Maley — as defendants. The trial v.-as completed in Cleveland last March [Broadcasting, March 20] after Judge Emerich Freed heard 166 witnesses for the government and one for the defense. The defense had until April 28 to file its brief. Authorities expressed belief that a decision would be handed down sometime between early May and July. Government has charged that the Journal had refused or threatened to refuse advertising of merchants who also bought time on WEOL. Additionally, the newspaper was charged by WEOL President Roy Ammel with refusing to print station's logs as paid advertising. The government said further in its brief that "the First Amendment does not immunize anyone from prosecution for violations of the general laws of the United States in which the media of free speech or press have been used in perpetration of the crime." The Journal had contended that a newspaper cannot be compelled to take advertising; that it did not restrain interstate commerce channels; and that conviction would infringe on freedom of the press. •Gates Lsit • IFITIS FOR A BROADCASTING STATION GATES RADIO COMPANY QUINCY, ILLINOIS TELEPHONE • 522 WASHINGTON, D. C. TEL METROPOLITAN 0522 European Study Tour KENNETH BARTLETT, dean of University College at Syracuse U. and director of radio and television, and Sam J. Slate, head of BBC program operations in New York, are organizing European study tour of broadcasting systems for industry personnel, the school has announced. Mr. Slate will conduct a course on foreign radio, while Mr. Bartlett will outline the American system. The tour, sponsored by Syracuse U., leaves New York by plane July 2 and returns July 31. Students will visit England, The Netherlands, Luxembourg, Germany and France. HR-7310 COPIES NAB Blocks Distribution EFFORT of Gordon Brown, WSAY Rochester, N. Y., to distribute copies of proposed law (HR-7310), to require licensing of networks, among the delegates at NAB convention, Chicago, was temporarily blocked fortnight ago by NAB (WSAY isn't member) and Stevens Hotel officers. Undismayed, Mr. Brown discovered that 10-foot area of ramp between Stevens ballroom and Eighth St. Theatre actually is classified by the city of Chicago as an alley. He stationed scantily-clad model in "alley" to hand out literature as delegates went to and from meeting room. The bill was introduced Feb. 15 by Sen. Sheppard (D-Calif.) and referred to the Committee on Interstate & Foreign Commerce. STANFORD-NBC Courses Begin June 22 FOURTEEN courses in the eighth annual Stanford-NBC Radio-Television Institute, opening at Stanford U. June 22, were announced last week by John W. Elwood, general manager of KNBC San Francisco. Institute is designed for professional radio men, teachers, advertisers, community leaders and advanced college students. Tuition is $200 for students seeking academic credits, $135 for non-academic students. Classes end Aug. 19. Two courses, U. S. broadcasting and broadcasting lab, will be required of all students, Mr. Elwood said. Optional courses will cover announcing, acting, production, writing, directing, news, special events, selling and advertising, planning, program scheduling and radio survey work. Emphasis will be on latest radio and TV developments and techniques. Instructors for the Institute are drawn from the Stanford faculty and KNBC department heads. Number of students will be limited, as in past years, to 75, Mr. Elwood said. COLUMBIA Pacific Network and KSDO San Diego join Southern California Broadcasters Assn. Group now numbers 47 stations and networks in 16 cities, in addition to FM and TV affiliates of members. BROADCASTING • Telecasting OVER 230,000 POPULATION Largest population market in Illinois and Iowa, outside Chicago. Family income tops S5,650 per year. Farm machinery manufacturing center of the nation. Delivering more listeners at a lower cost . . . WHBF 5000 Watts Basic ABC AM • FM • TV Halional Representatives . . Avery Kncdei, Inc. May 1, 1950 « Page 79