Broadcasting (Apr - June 1950)

Page scan 000541 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - Jun 1950)
Leaf #:
000541
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

R^Joe LvSat s Ore* Griffs ^ HUl , Producer^ WacUett Writer: n 1 P«VrTrS CROSLE^ ^ • suppei ™uetenUous This Sunu.^e roost Pl • y It fresher i« -jfgynating « > video work or« mQVing ano is smooth tas major ri d showmanship .ncludes raUber. *• „ ;s lop Crosley staffs sproductjon i\m «lU* i are Crosiey^vg product.--' g-d and l\ Sveral ^Vs.are USQ e m best-bet te\ev\ew » Joe a swell 3oD rch does «» railway grounding ht depicted rax g Stanza caus q{ featurea ■* „tPh video S» ""WS, Oncmn»«.. shaIe ^Compare ^Sfes? firs ffi *£■■» 8tsnon8 -9 n^r from U AM c 29.0% f°r tn this to an average f ^ * ^ tVie loW as tec V advertis ?h°umper and ^lna , "Ge°rSiaab0ve-par «r'T|uet with Shreve above ^ a a irper. ^u's a Love \y vivacious r. _UJL r.ioonev _V>L the sma" 7TH LARGEST TV *^H„Uy«ooo, **JtbC Television V 1 r. ■« a duet vvit" Betty Clo°nev^ tl,e ^ ^ Snreve also ^ injection. Sad ti°n of„ hfsoloed Ba00;-garet and i^whUe tQUing a cc0*vboy c0S" ^es JS£ a lariat m w toying with songstress, tume standout „ vnth *nn ^of "APril 'rTne Griffin, tooVtcare of ucs. Gene ing . quite cleve ^ the WLW"JELEVISIQN WLW-T CINCINNATI WLW-D DAYTON WLW-C COLUMBUS Television Service of The Nation's Station Crosley Broadcasting Corporation