Broadcasting (Apr - June 1950)

Page scan 000542 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - Jun 1950)
Leaf #:
000542
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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i Longhair or corn . . . It's got to be right for the ears of your customers to make them buy. As a well-known baking company illustrated when they set out to f sell more bread to breadwinners I it in Washington, D. C. At the suggestion of Radio Sales, they put their dough on WTOP's Claude Mahoney. And announced soon afterwards: "Claude Mahoney is the perfect salesman for our bread in Washington. Some people call him corny. But he's made more friends for us than corn has kernels." No wonder national spot advertisers use more than 750 local live talent broadcasts each week on the radio stations represented by Radio Sales. They know Radio Sales can furnish them with the right program to sell their products ... in 13 of their best markets. RADIO SALES Radio and Television Stations Representative .. .CBS Representing WCBS, wcbs-tv, New York City; wbbm, Chicago; knx, kttv, Los Angeles; WCAU, WCAU-TV, Philadelphia; wcco, Minneapolis; weei, Boston; KMOX, St. Louis; kcbs, San Francisco; wbt, wbtv, Charlotte; wrva, Richmond; wtop, Washington ; ksl, ksl-tv, Salt Lake City; wapi, wafm-tv, Birmingham; and the Columbia pacific network.