Broadcasting (Apr - June 1950)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

i Longhair or corn . . . It's got to be right for the ears of your customers to make them buy. As a well-known baking company illustrated when they set out to f sell more bread to breadwinners I it in Washington, D. C. At the suggestion of Radio Sales, they put their dough on WTOP's Claude Mahoney. And announced soon afterwards: "Claude Mahoney is the perfect salesman for our bread in Washington. Some people call him corny. But he's made more friends for us than corn has kernels." No wonder national spot advertisers use more than 750 local live talent broadcasts each week on the radio stations represented by Radio Sales. They know Radio Sales can furnish them with the right program to sell their products ... in 13 of their best markets. RADIO SALES Radio and Television Stations Representative .. .CBS Representing WCBS, wcbs-tv, New York City; wbbm, Chicago; knx, kttv, Los Angeles; WCAU, WCAU-TV, Philadelphia; wcco, Minneapolis; weei, Boston; KMOX, St. Louis; kcbs, San Francisco; wbt, wbtv, Charlotte; wrva, Richmond; wtop, Washington ; ksl, ksl-tv, Salt Lake City; wapi, wafm-tv, Birmingham; and the Columbia pacific network.