Broadcasting (Apr - June 1950)

Page scan 000573 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - Jun 1950)
Leaf #:
000573
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

"It seems that the new sales manager has a brother with another agency" Well, don't take it so hard, old man. Clients change agencies for all kinds of reasons. And here's a helpful hint about how to keep your clients happy in Baltimore — you buy W'l'TYH, the BIG independent with the BIG audience. Then you're sure of getting more listenersper-dollar than from any other station in town. Then you're sure of low-cost results. If you'd like to know all about W'I'T'H, just call in your Headley-Reed man today. He'll give you the whole story. WITH BALTIMORE, MARYLAND TOM TINSLEY, President • Represented by HEADLEY-REED May 8, 1950 • Page 31