Broadcasting (Apr - June 1950)

Page scan 000577 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - Jun 1950)
Leaf #:
000577
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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South's Greatest Salesman wins Hearts... and Hoopers WWL's evening share-of-audience exceeds that of next two stations, combined. WWL features CBS — and CBS features the world's greatest array of top-flight stars. And the whole family loves the South's greatest salesman. WWL keeps families tuned in hour after hour — with more favorite programs in all age groups, headline shows, local shows of network quality, more complete reporting of local news and events. South's Greatest Salesman His Listener Promotion Is Greatest Ever Already far in the lead, in all forms of listener promotion, WWL now adds the biggest, most highly concentrated station newspaper campaign New Orleans has ever seen. WWL gives you more of everything to build sales! BROADCASTING • Telecasting NEW ORLEANS 50,000 WATTS CLEAR CHANNEL CBS AFFILIATE DEPARTMENT OF LOYOLA UNIVERSITY REPRESENTED NATIONALLY BY THE KATZ AGENCY May 8, 1950 » page 35