Broadcasting (Apr - June 1950)

Page scan 000581 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - Jun 1950)
Leaf #:
000581
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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AT THE STORE IN MILWAUKEE l(5p to Yes, no matter where they are — at home, at the office, in the car, at the store — in Milwaukee they all "LIS'N TO WISN." And why? Because WISN has the finest local and network programs and personalities in the greater Milwaukee area. Hooperatings continue to show that WISN is the "MOST LISTENED-TO STATION" in Milwaukee. WISN programs for ALL the listeners. WISN leads in Public Service Awards. WISN 5,000 WATTS DAY AND NIGHT Gaston W. Grignon, General Manager MILWAUKEE'S CBS OUTLET REPRESENTED B Y THE K A T Z AGENCY BROADCASTING • Telecasting May 8, 1950 * Page 39