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Broadcasting 8 hours a day, 5 days a week, it would take nearly 17 months to air the 11,337 non-network quarter-hours WNAX has carried for Procter & Gamble since June, 1939. Nearly 2,000 of these were for Ivory alone . . . 3,000 for Oxydol.
Procter & Gamble is just one of the major national selective advertisers who use WNAX year after year to reach a Major Market which can be covered in no other way. Twenty-seven per cent of WNAX non-network accounts have used the station for ten years or more. Blue chip business, this 27 % accounts for 39% of total WNAX billings.
Big Aggie Land, served only by WNAX, is one united Major Market, embracing 267 counties of Minnesota, the Dakotas, Nebraska and Iowa . . . the world's richest agricultural area.
In 1948 folks in Big Aggie Land enjoyed a buying income of over $4'/2 billion — greater
than Los Angeles, Washington, D. C., or St. Louis. They accounted for nearly $3'/2 billion in retail sales — greater than San Francisco, Philadelphia or Detroit.*
Convert your Sales Potential into Sales Results. Ask your Katz man to show you how WNAX can produce good will, increase sales of your product or service.
•Compiled from 1949 Sales Management Survey of Buying Power.
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949 BMB DATA: 405,210 Daytime families; 327,620 Nighttime. PENETRATION: 80% listen to WNAX three to seven times every week.
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YANKTON -SIOUX CITY
AFFILIATED WITH THE
AMERICAN BROADCASTING CO.
BROADCASTING • Telecasting
May 15, 1950 • Page 9