Broadcasting (Apr - June 1950)

Page scan 000632 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - Jun 1950)
Leaf #:
000632
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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through your FREE & PETERS Colonel It's phenomenal. We can't quite explain it ourselves. But, since we've moved* we're literally swamped with requests for "time" on WISH. Successful advertisers and eager Hoosier listeners alike apparently are teamed up to keep us out front. Well— we WISHed for it . . . but frankly not to the extent where we sometimes have to say "no" to our advertisers. But keep in touch with us. We hope it won't be long. ABC Affiliate NDIANAPOLIS GEORGE J. HIGGINS, Manager FREE & PETERS, National Representatives A/ew RUBSAM & HORRMANN BREWING Co., New York, begins intensive advertising campaign for R&H Light Beer in New York area. Included are radio and television. Paris & Peart is agency: Remus Harris, account executive. BELMONT RADIO Corp., Chicago, owned by Raytheon Mfg. Co., Boston has released two one-minute and one 20-second TV commercials, promoting Raytheon AM-FM-TV-phono combination and its entire line, to dealers and distributors nationally for co-op sponsorship. This is firm's first use of such TV package. Belmont also released six one-minute transcribed radio spots for similar sponsorship. New agency is Henri, Hurst & McDonald, Chicago, although this business was placed through Beaumont & Hohman, same city. PURITY BAKERIES Corp., Chicago, for Taystee bread, sponsoring 10 oneminute and 20-second TV spots weekly in Cincinnati, Louisville, Detroit, Houston and Dallas for 13 weeks. More expected to be added later. Young & Rubicam, Chicago, is agency. MASON, AU & MAGENHEIMER CONFECTIONERY MFG. Co. Long Island, appoints newly organized Turner, Leach & Co., New York, to handle its advertising. Radio is planned. KAYE-HALBERT Television, Los Angeles, to introduce new television set models, going into national television about mid-June with 13 week placement of quarter-hour transcribed Gorgeous George's Gossip Column featuring the wrestler on TV stations in 17 markets throughout country. Cities include Detroit, Chicago, St. Louis, Kansas City, Cleveland, Indianapolis, Dallas, San Francisco, Seattle, Portland, Atlanta, Philadelphia, Memphis, Boston, Phoenix, San Diego and Minneapolis. Price of package is approximately $3,500. Agency: Knight & Russell Inc., Los Angeles. A/aiurotk -@ccou.nts GEORGE A. HORMEL Inc. (meat and dairy products) will sponsor Music With the Hormel Girls, half-hour musical show featuring orchestra and chorus consisting of former WACS, WAVES, SPARS and girl Marines, beginning next Saturday (May 20) on CBS from 2-2:30 p.m. Initial 13-week contract placed through BBDO, New York. Company sponsors same show on ABC, Sunday, 6:30-7 p.m. WANDER Co., Chicago (Ovaltine), sponsor of portion of Howdy Doody on 27 interconnected NBC-TV stations, adds 14 stations which will carry show via kinescope recordings. Agency for Wander is Grant Adv., also Chicago. GOSPEL BROADCASTING Assn., Pasadena, Calif., June 18 renews for 52 weeks Old Fashioned Revival Hour on 282 ABC stations in United States, Alaska and Hawaii. Effective that date, program shifts to Sunday, 1-2 p.m., PDT, time slot. Agency: R. H. Alber Co., Los Angeles. ■Qdjaeojale J. P. SEIBERLING, president of Seiberling Rubber Co., Akron, Ohio, elected to combined post of president and chairman of the board of directors of company. He succeeds his father, F. A. Seiberling, who resigned as board chairman Feb. 1. JAMES D. EVANS, formerly with Young & Rubican Inc., Toronto, appointed advertising manager of Diamond Match Co., New York. PAUL S. GEROT, president of Pillsbury Mills Inc. grocery products division, named corporate vice president. Also appointed corporate vice presidents were: CLYDE H. HENDRIX, president of feed and soy division; A. B. SPARBOE, president of flour milling division, and B. J. GREER, president of Globe Mills division. Mr. Seiberling JOHN N. KANE, Eastern division sales manager and vice president of Kellogg Sales Co., Battle Creek, Mich., for past 13 years, named chairman of Eastern division. O. K. BERRY, vice president in charge of Southern division, succeeds Mr. Kane as sales manager of Eastern division. Page 10 • May 15, 1950 BROADCASTING • Telecasting