Broadcasting (Apr - June 1950)

Page scan 000633 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - Jun 1950)
Leaf #:
000633
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

DRAWS LISTENERS. And listeners draw, too! When the popular WGARproduced Fairytale Theatre asked school children for their sketches of the stories presented, over 800 drawings were received! Miss Mullin, producer of this prize-winning children show, selects some of the prints to be placed on exhibition at the Cleveland Public Library. Listeners respond to WGAR! PUBLICITY. WGAR's topnotch publicity director, Manny Eisner, keeps Northern Ohio listeners informed about what's going on at WGAR. He creates publicity ideas and keeps in close touch with the trade press and news sources. His constant stream of stories about WGAR programs and personalities is an extra service to WGAR sponsors. And publicity is another one of WGAR's many effective promotional activities. Uo A/ottfo&Ut, Ohio.. -the SPOT-for SPOT RAPIO A WGAR SPONSOR. Mr. A. L. Petrie is manager of the new ultramodern store for Bond Clothes in Cleveland. He is a member of the Cleveland Chamber of Commerce and the Optimist's Club, and has been with Bond Clothes for twenty years. Bond Clothes is a WGAR advertiser. NOW AVAILABLE . . . the Polka Party in Cleveland . . . the Polka Town! Polka Party features live polka bands wellknown in this area. Response to the first WGAR -produced live polka show was terrific! Requests poured in from ten states! If you want results, consider Polka Party. Ask about it. RADIO . . . America's Greatest Advertising Medium WGAR... 50, 000 watts... CBS Represented Nationally by Edward Petry & Company BROADCASTING • Telecasting May 15, 1950 • Page 11