Broadcasting (Apr - June 1950)

Open Mike Top Audience— KLZ shows the greatest "Share of Audience" increase of any Denver station in the past year. (Feb.-March Hooper Indexes, 1949 and 1950). Increased Coverage— KLZ's daytime and nighttime BMB has grown over 10 percent. DENVER 5,000 W [BS 560 KC ft e present e d by KA*TZ AGENCY (Continued from page 12) classical musical station, and I believe one could be successful in Boston, I would have the following musts : 1. The best musical announcers I could secure, paying them top money. 2. Permit minimum amount of talk on the station. 3. Have salesmen who enjoy classical music and could talk it, to contact the sponsors. 4. Provide dignified commercial copy and stick to it. 5. Arrange programs and spot announcements so that no spot announcements would be permitted between movements or changes of records to interrupt the listener during a long work. 6. Maintain a program guide. 7. Limit the length of commercials. Nuff said. George W. Brooks, Greenbush, Mass. Not West Enough EDITOR, Broadcasting: In your New Business column in Broadcasting, May 1, we noticed that you have moved WBAP-TV to Dallas. Them's fighting words, pardner, and we're a 'strapping on our six guns. Our location is still 3900 Barnett St., Fort Worth, Tex. Thanks. Jack Rogers Director — Promotion, Publicity, Merchandising WBAP-AM-FM-TV Fort Worth KSYC in Yreka EDITOR, Broadcasting: ... In the May 1 issue of THESE Boston music students picket WBMS Boston after announcement ; the outlet intended to abandon its three-year-old policy of classical music [Broadcasting, May 1]. The sta-' tion reported it was compelled to drop classical music because listeners would not patronize the advertisers and "sponsors therefore would not support the station." The students' said they intended to stay in the picket lines until WBMS did something about classical programs. Broadcasting . . . you announce . . . citations . . . awarded by the National Board of Fire Underwriters to several radio stations including KSYC. . . . You have placed KSYC in Eureka, Calif. Now Eureka is on the coast and has two very good radio stations operated by my good friends Bill Smullin and Carroll Hauser. Yreka, which is our loca tion is a hundred or so miles inland from Eureka! . . . Jack R. Wagner Manager KSYC Yreka, Calif. On All Accounts (Continued from page 1U) the crusty lava soil. A look at Jim's life before he landed in the islands, shows that he was born James MacDonald Wahl in the Northern California redwood lumbering town of Scotia. He attended school at nearby Eureka. After being graduated from high school there, he went to Phoenix, Ariz., to begin a threeyear business career — as a grocery delivery boy. After that he resumed his schooling at Phoenix Junior College. In his second year, on the day he was elected president of the student body, he got a job announcing and programming at KOY. That was the start of his real career — radio. At KOY, now a Mutual station but then independent, he learned how to program nearly everything broadcastable, including hillbilly bands, drama, local symphony and choral groups, and others. The urge to go to Hawaii came when he happened to hear the first program ever shortwaved from ship to shore, from the Matson Liner Malolo on its way to Honolulu— before long so was Jim. During his ditch-digging interlude, Jim's ambition to get into island radio persisted. He kept in close touch with both stations, and finally, KGU, the NBC outlet, came through with the fondly desired job. Jim remained at KGU for 13 years. During eight of these he was head newscaster. When PeaTl Harbor was attacked he reported the news to the NBC network. He was then appointed NBC corres pondent attached to CINCPAC Admiral Nimitz's headquarters. From then on, he broadcast regularly to the mainland until six months after VJ Day. In addition to his duties witl Hoist & Cummings and Hawai Calls, Jim also is producer anc originator of the teen-age Voici of Junior Hawaii broadcasts sponsored by the Hawaiian Electric Co This series has won national recog nition as a community relation: program "by giving the younj people of Hawaii's cosmopolitai population identification with thei: community, through helping to pro mote racial and interschool har mony and through emphasizing th< principles of democracy." Jim is a bachelor, is a directoj of the Honolulu Symphony Society and a member of the Honoluh Press Club. He is an ardent advo cate of statehood for Hawaii. Page 16 • May 15, 1950 BROADCASTING • Telecastinj 1