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136% INCREASE IN NUMBER OF RADIOS IN IOWA HOMES SINCE 1944
2,200,000 2,100,000 2,000,000 1,900,000 1,800,000 1,700,000 1,600,000 1,500,000 1,400,000 1,300,000 1,200,000 1,100,000
1,000,000 900,000 800,000
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2,140,000 SETS IN (949/
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I 904,000 SETS IN (944/
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42 '43 '44 '45 '46 '47 '48 '49 '50
IVERYBODY knows that a family with two radio sets listens more to radio than a family with one set. And still more with three sets — Dad hears the evening news, Sister listens to a musical program. Mother tunes to a dramatic program, or the whole family listens to the same program — usuallv in different rooms.
Figures from the 1949 Iowa Radio Audience Survey^? reveal that multiple-set ownership in Iowa homes has increased 136 f c since 1944. The number of sets has jumped from 904,000 in 1944 to 2,140,000 !*# In addition, there are now over 400.000 automobile and truck radios, as well as thousands of non-residential sets in offices, barns, stores and restaurants!
Thus despite a 14 rc rate increase since 1944, HO is today one of the great radio bargains of
the nation, because WHO is "^tened-to-most" on
more than 136cc extra sets in 1949!
Get all the facts about Iowa's extra listening and WHO's share of the bonus audience. Send for your copy of the Survey today!
3£ The 1949 Iowa Radio Audience Survey is a "must" for every advertising, sales or marketing man who is interested in Iowa.
The 1949 Edition is the twelfth annual study of radio listening habits in Iowa. It was made by Dr. F. L. Whan of Wichita University — is based on personal interviews with 9.116 Iowa families, scientifically selected from cities, towns, villages and farms all over the State. As a service to the sales, advertising and research professions, WHO will gladly send a copy of the 1949 Survey to anyone interested in the subjects covered.
Iowa Radio Audience Survey figures applied to population estimates of Sales Management's Surveys of Buying Power.
WIHIO
+ for Iowa PLUS #
Des Moines . • . 50,000 Watts
Col. B. J. Palmer, President P. A. Loyet, Resident Manager
FREE & PETERS, INC. National Representatives