Broadcasting (Apr - June 1950)

National Nielsen-Ratings* Top Programs (TOTAL U. S., INCl. SMALL-TOWN, FARM AND URBAN HOMES — and including TELEPHONE and NON-TELEPHONE HOMES) APRIL 2-8, 1950 Current Rating Homes Current Previous % Rank Rank Programs EVENING, ONCE-A-WEEK (Average For All Programs) (9.8) 1 1 Lux Radio Theatre (CBS) 20.9 2 3 Jack Benny (CBS) 19.3 3 2 Godfrey's Scouts (CBS) 17.8 4 10 Bing Crosby Show (CBS) 17.0 5 5 McGee & Molly (NBC) 17.0 6 8 You Bet Your Life (CBS) 16.9 7 4 Amos V Andy (CBS) 16.9 8 9 Walter Winchell (ABC) 16.4 9 7 My Friend Irma (CBS) 16.0 10 6 Charlie McCarthy Show (CBS) 15.4 EVENING, MULTI-WEEKLY (Average For All Programs).... (5.9) 1 1 Beulah (CBS) 11.7 2 2 Lone Ranger (ABC) 11.2 3 3 Counter-Spy (ABC) 10.7 WEEKDAY (Average For All Programs) (5.8) 1 1 Godfrey (Ligg. & Myers) (CBS) 11.7 2 2 Godfrey (Nabisco) (CBS) 10.0 3 14 Godfrey (Gold Seal) (CBS) 9.3 4 11 Backstage Wife (NBC) 9.0 5 5 Right to Happiness (NBC) 8.7 Current Rating Homes Current Previous % Rank Rank Programs 6 4 Pepper Young's Family (NBC) 8.7 7 3 Romance of Helen Trent (CBS) 8.6 8 16 When a Girl Marries (NBC) 8.5 9 8 Wendy Warren (CBS) 8.4 10 18 Young Widder Brown (NBC) 8.3 DAY, SATURDAY (Average For All Programs) (5.3) 1 1 Armstrong Theatre (CBS) 10.8 2 3 Let's Pretend (CBS) 9.6 3 2 Grand Central Station (CBS) 9.6 DAY, SUNDAY (Average For All Programs) (3.8) 1 3 Shadow (MBS) 9.8 2 1 True Detective Mysteries (MBS) 9.2 3 2 Martin Kane — Private Eye (MBS) 8.8 Copyright 1950 by A. C. NIELSEN CO. NOTE: Number of homes is obtained by applying the "NIELSENRATING" (%) to 40,700,000 — the 1950 estimate of Total United States Radio Homes. * Homes reached during all or any part of the program, except for homes listening only 1 to 5 minutas. WOMEN'S TOUCH Theme of AWB Meet June 1 -4 THEME centering on "Radio's Feminine Touch" will mark the seventh annual convention of the NAB's Assn. of Women Broadcasters, to be held June 1-4 at the Cleveland Hotel in Cleveland, according to Eleanor Hanson, WHK Cleveland, chairman of the AWB Convention Committee, and Bette 'Doolittle, AWB acting executive Secretary. Opening day will include mornling registration for women broadcasters from NAB member stations, with regional luncheons to be held at noon. Delegates will see lighting demonstrations in the afternoon at the General Electric Co. talant, at Nela Park. [ Other highlights on the agenda: I Trip to the Northern Ohio Food Terminal will be taken the morning jof June 2 for a breakfast session. ^Business meetings start at 10 a.m., jto be followed by a TV show, Through khe Kitchen Window, conducted by Louise Winslow on WNBK (TV) Cleveland. i] Afternoon agenda includes a food forum conducted by Grocery Mfrs. of (America. Taking part will be W. Howard Chase, General Foods; Milton Fairman, Borden's; Steve Nisbet, berber Products Co.; Esther Latzke, Armour's; Paul S. Willis, Grocery iMfrs. of America. Third day will open with a panel bn programs for children, led by Esther Mullin, WGAR Cleveland. iRobert K. Richards, NAB public affairs director, will conduct a public relations panel. Miller to Speak NAB President Justin Miller will [(address the June 3 luncheon. A fashion show will follow, staged by Mary Kelley of the New York Millinery fashion Bureau. Radio and TV work sessions will be held in the afternoon with the latter to be led by Kathi \Torris, WNBT (TV) New York. Broadcast Advertising Bureau will tiold a panel on its new sales manual -itled "Radio's Feminine Touch," with Meg Zahrt, BAB assistant director, in •harge. National Assn. of Greeting Card Publishers will be host at a cockrail party following the afternoon neeting. Annual business brunch will he held June 4, with AWB board Members, officers and district chairnen discussing association business. Members of the convention committee, besides Misses Hanson and Doolittle, are Mildred Finnell and gloria Brown, WTAM Cleveland; Esther Mullin, WGAR Cleveland; fane Stevens, WJW Cleveland. RCA INSTITUTES, INC. One of the leading and oldest schools of Radio Technology In America, offers Its trained Radio and Television technicians to the Broadcasting Industry. Address inquiries to Placement Director RCA INSTITUTES. INC. A Service of Radio Corporation of America 360 W. 4th St.. New York 14, N. T. KGLN OPENING MBS Outlet Now on Air KGLN Glenwood Springs, Col., owned by the Western Slope Broadcasting Co., was scheduled to open yesterday (May 14). Broadcasting 18 hours daily with 250 w on 1340 kc, KGLN is a Mutual affiliate. Its local programming includes news, women's programs, weather reports, local sports and civic programs, officials said. Glenwood Springs, Rifle, Aspen, Eagle and intervening communities are in the KGLN primary coverage area, it was reported. KGLN will be under the personal supervision of Rex Howell pending the appointment of a permanent resident manager. Carl Anderson is chief engineer. Owners are Rex and Charles Howell, president and secretary-treasurer respectively of Western Slope Broadcasting Co., which also owns KFXJ Grand Junction. STROTZ ELECTED Heads L. A. Charities Group SIDNEY N. STROTZ, administrative vice president in charge of NBC Western Division, was elected president of Radio Television Recording Charities Inc., Los Angeles, at a meeting of incorporators and directors May 9. The group was formed recently to organize the many isolated charity drives held throughout this year in Los Angeles into one major combined drive in the fall, RTRC reported. Other officers elected to the group were : Larry Shea, head of Artists & Products Inc., vice president; Donn Tatum, vice president and counsel for Don Lee Network, secretary; Wayne Tiss, vice president and manager, Hollywood office, BBDO, treasurer. Executive committee includes Robert Reynolds, general manager, KMPC; Glenn Wallichs, president, Capitol Records: George M. Balzer, radio writer; John Brown, actor; Everett Crosby, president, Bing Crosby Enterprises; Phil Fischer, radio representative, Musicians Union; Knox Manning, commentator; Carl Seaman, comptroller and campaign director for charities group. NW-SKY WAY CASE FCC Settles 4Year Issue FOUR-YEAR old controversy between Northwestern Ohio Broadcasting Co. and Sky Way Broadcasting Co. for 1150 kc at Lima and Columbus, Ohio, respectively, was settled by FCC last week. Northwestern was given a license for WIMA Lima while Sky Way, which has sought reconsideration of the WIMA grant, was allowed to file a new application for 1 kw daytime on 1580 kc at Columbus. The Commission also dropped its investigation of whether both applicants had been entirely "candid and truthful" concerning Sky Way's allegations that Northwestern was trying to sell WIMA three weeks after it finally won the facility over Sky Way's bid [Broadcasting, Jan. 9]. FCC indicated insufficient evidence existed to merit pressing this investigation and noted that "after four years of controversy in these proceedings, the dispatch of our Commission business justifies an end to this controversy at this time." POLITICAL CLINIC SCBA Gives Election Advice ANTICIPATING California's June election, the Southern California Broadcasters Assn. held its first all day political broadcast clinic at NBC studios last Friday. State-wide candidates and their staffs, as well as advertising agencies handling political campaigns, were on hand to glean information on how to intelligently utilize radio, and TV to best advantage in the election, SCBA reported. The clinic included seven lectures with panel discussions and questions from the floor, and was held under the direction of Jennings Pierce, chairman of SCBA's educational committee and NBC Western Division manager of public affairs and education. SCIENCE BOARD Truman Signs Law for Agency LEGISLATION creating a National Science Foundation which will serve as a central clearinghouse for information on U. S. scientific and technical personnel and also appraise the impact of research upon industrial development was signed into law by President Truman last week. The foundation, established as an independent agency within the executive branch of the government, also will be authorized to develop a national policy for promotion of basic research in engineering and other sciences; initiate and support specific research activities involving national defense; and to foster the interchange of such information among scientists of the U. S. and other countries. Foundation also will be able to make contracts or arrangements with foreign countries. The President will be authorized to appoint 24 members to the science board from engineering and other fields, and a director or chief executive officer at $15,000 annual salary. Provision for executive committees, science divisions, subcommittees and special commissions also is made. May 15, 1950 • Page 85 BROADCASTING • Telecasting