Broadcasting (Apr - June 1950)

iBDO BILLINGS Barton Sees $10 Million More This Year DINNER session highlighted the fifth annual Georgia Radio Institute held May 18-20 [Broadcasting, May 22] at the U. of Georgia's Henry W. Grady School of Journalism where Sig Mickelson, CBS public affairs director, delivered the main address. L to r: (seated) Edwin Mullinax, WLAG LaGrange, president of Georgia Assn. of Broadcasters; Mr. Mickelson; Dean John E. Drewry, head of the Grady school; Hon. Jack Wells, mayor of Athens, Ga.; (standing) Lewis Doster, WGAU Athens, institute chairman, and Ray Ringson, WRDW Augusta. WRIGUEY DM Buys 36 Half-Hours on CBS WILLIAM WRIGLEY Jr. Co., Chicago, for its Spearmint gum, Thursday signed with H. Leslie Atlass, CBS Central Division vice president, to sponsor 36 half-hours on the AM network this summer. Six different shows were bought through Arthur Meyerhoff Agency, also Chicago, to fill time slots vacated by Life With Luigi and The Gene Antry Show this summer. Season ends June 13 and June 24, respectively. Other time periods were purchased through the week of Aug. 6. Complete schedule of half-hour shows follows: June 14, Philip Marlowe, 10 p.m.; June 15, Johnny Dollar, 10 p.m.; June 20, Romance, 9 p.m.; June 21, Philip Marlowe, 10 p.m.; June 22,, Johnny Dollar, 10 p.m.; June 27, Romance, 9 p.m.; June 28, Philip Marlowe, 10 p.m.; June 29, Johnny Dollar, 10 p.m.; July I, Pursuit, 8 p.m.; July 3, Broadway Is My Beat, 8:30 p.m.; July 4, Romance, 9 p.m.; July 5, Philip Marlowe, 10 p.m.; July 6, Johnny Dollar, 10 p.m.; July 7, Cloud Nine, 8 p.m.; July 8, Pursuit, 8 p.m.; July 10, Broadway Is My Beat, 8:30 p.m.; July 11, Romance, 9 p.m.; July 12, Philip Marlowe, 10 p.m.; July 14, Cloud Nine, 8 p.m.; July 15, Pursuit, 8 p.m.; July 17, Broadway Is My Kellogg Elects Two AT A MEETING last week of the board of directors of the Kellogg Co., Battle Creek, E. T. Swan and Ralph P. Olmstead were elected vice president in charge of sales and vice president in charge of advertising, respectively. Both Messrs. Swan and Olmstead are members of the board and will continue in their respective positions as sales manager and advertising manager. Mr. Swan also is president of the Kellogg Sales Co. and Mr. Olmstead is vice president. Beat, 8:30 p.m.; July 18, Romance, 9 p.m.; July 19, Philip Marlowe, 10 p.m.; July 20, Johnny Dollar, 10 p.m.; July 21, Cloud Nine, 8 p.m.; July 22, Pursuit, 8 p.m.; July 24, Broadway Is My Beat, 8:30 p.m.; July 25, Romance, 9 p.m.; July 26, Johnny Dollar, 10 p.m.; July 28, Philip Marlowe, 8 p.m.; July 31, Broadway Is My Beat, 8:30 p.m.; Aug. 1, Romance, 9 p.m.; Aug. 3, Joh?my Dollar, 10 p.m.; Aug. 4, Philip Marlowe, 8 p.m., and Aug. 8, Romance, 9 p.m. To Triple '50 Ad Outlay MOTOROLA Inc., will triple its advertising budget in 1950, according to Ellis L. Redden, director of advertising. He anticipated that national and local advertising expenditures this year will total $15 million. The company's unit sales of television sets for the first quarter of the year was 340% of last year's figures for the same period. Ruthrauff & Ryan Inc., New York and Chicago will handle radio and television program and is looking for a network TV show for Motorola [Closed Circuit, May 1]. FCC Actions SALE of KLEE-TV Houston from W. Albert Lee to "Houston Post" for $740,000 granted by FCC last week along with 10 other station transfers. Three AM station licenses were revoked. One new AM outlet, three FM stations authorized. Three AM stations, including WBAP Fort Worth and WFAA Dallas, given improved facilities. Details of these and other FCC actions may be found in FCC Roundup beginning on page 79 and Actions of the FCC beginning on page 72. SPENDING of at least an additional $10 million in radio and other advertising media this year by BBDO has been forecast by Bruce Barton, chairman of the board, in a talk before 300 industrialists and business executives at Ware, Mass. Mr. Barton unveiled the figures while pointing out that he did not anticipate much * of an increase in general business. Basing his speech on the radio theme, Mr. Barton said broadcasting today is the mightiest force in existence for spreading information and entertainment throughout the world. "Second Largest Agency" The advertising executive said his firm last year spent $40 million in radio advertising alone. Among many others, BBDO has program accounts of such radio greats as Jack Benny, Bob Hope, Alice Faye, Cavalcade of America and Theatre Guild. Mr. Barton noted that his firm is the second largest advertising agency in the U. S. Looking at television, Mr. Barton said, "People ask me, 'will television kill radio? I ask them, did radio kill the newspaper? Nothing can kill either . . ." He continued, "AM radio will continue to grow to enormous proportions. Radio will always be 'first' in giving the news, and in providing entertainment. Television is still restricted, ZIV EXPANSION Add 3 Sales Divisions STEMMING from the expansion of the Frederic W. Ziv Co., New York, three new sales divisions and managers and 16 additional sales personnel have been appointed since the first of the year. According to a Ziv spokesman, present plans call for additional divisions and division managers to be named soon. The following new divisions have already been set up: Atlanta. Tom Privette, manager; Dallas, Elmer Bieser, manager, and in Cleveland Sid Freeman, manager. Sales appointments since the first of the year are: Walt Miller Detroit; C. Wylie Calder. Charleston; Carrol Gardner, Jacksonville; Henry Ungar, Youngstown; A. Frank Parton, also Youne-stown; Lafe Pfeifer, Little Rock; Richard Danahy, Buffalo; Leo Knight, Lubbock; Everett Dungey, Syracuse; Charles Holloway, Indianapolis; Stan Levey, Chicago; WilHam Rogers, Peoria; Norman Land. Harrisburg; Arnold Nygren, Boston; Eric A. Rehnwall, St. Paul-Minneapolis, and Harold Keown, Tulsa. C&W Promotes Two RUSSELL K. JONES, account executive, and Newman F. McEvoy, director of media of Cunningham & Walsh Inc., New York, last week were elected vice presidents of the agency. Both Messrs. Jones and McEvoy were with C&W's predecessor, Newell-Emmett Co., for over 20 years. and will remain so for several years to come." Dipping into radio lore, Mr. Barton cited Owen D. Young as being the prime mover in radio financing. It was he, according to Mr. Barton, who predicted in the early days of programming that "the President of the United States will press a switch in Washington and his voice will be heard in 20 million homes in the country." WARE Ware, Mass., was host to Mr. Barton and the executives and also broadcast the address. PH1LC0 CORP. Top Appointments Made PHILCO Corp. announced five new executive appointments last week as. part of its advertising and sales expansion program to keep pace with increased TV and refrigeration products sales. John F. Gilligan, veteran of 28 years service with Philco and its advertising manager since 1944, has been named vice president of advertising. Henry T. Paiste Jr., a 22-year man and director of quality control, TV and radio division, during the past year, becomes vice president in charge of service and quality. Also upped in Philco ranks is Raymond B. George, who joined Philco in 1936, from sales promotion manager to a new post of vice president of merchandising in the television and radio division. Walter H. Eichelberger, with the firm 14 years and sales manager of the refrigeration division for six years, has been appointed to a vice presidency, and James M. Skinner, a veteran of 16 years service, is the new general sales manager of the division. ADMEN'S PROGRAM Honor ADS Members THE ASSN. of Advertising Men will be hosts to outstanding members of Alpha Delta Sigma, honorary advertising fraternity, from 41 colleges throughout the U. S. from June 12 to June 16 in New York at a special "Inside Advertising" program. Guests will visit an advertising agency, radio and television studios, a newspaper plant, direct mail house, and a magazine publisher. The week long program will be concluded with a dinner at the Advertising Club of New York. Guest speakers scheduled : Don Francisco of J. W. Thompson Co; B. R. Canfield. national president of Alpha Delta Sigma; Elon Borton. Advertising Federaton of America, and Jack Tarcher, Jack Tarcher Adv. and founder of AAM. Page 26 • May 29, 1950 BROADCASTING • Telecasting