Broadcasting (Apr - June 1950)

9+ileSit Pull Out for Filing 7eatute ofi the Weak Congratulating a winning farmer couple, Mr. and Mrs. J. D. Inabinet of Pioneer, Tex., is Mr. Jones (I). IT WAS a great day May 16 for soil conservation, Texas farmers and businessmen — and for radio. A program devoted to the "Save the Soil" awards celebration held that day originated 9-9:30 p.m. at KTRH Houston, scene of the awards-giving, and was broadcast with CBS cooperation to 15 stations in the Southwest including Texas, Oklahoma and western Louisiana. Opening portion of the broadcast was aired from the Rice Hotel Crystal Ballroom at the special "Save the Soil" award dinner. Former Texas Attorney General William McGraw, acted as master of ceremonies. Attending were such dignitaries as U. S. WAVE WON'T SELL YOU ON RIDING HABIT (Ky-)! keep us iro ' . on riding Habxt CKy ) WAVE'sblue.rxbbon-try;ner the only B«e, 27-county aronnd bere nb6Area ^e Louisville Traain bafay rope, saddle and^ r«to ^ «bi}. to a fare-you-weli, a Uon buck" market « * ^ ^ rest oj * Louisville? Let us spur y Jac/c Shannon (I), public relations director of the Humble Oil Co. in Houston, presents the plaque to J. B. Linn, KGNC's farm and ranch editor. Sen. Clinton P. Anderson (DN. M.), former Secretary of Agriculture; Gen. Harry H. Johnson, U. S. Dept. of Agriculture -representative in Mexico, and Jesse H. Jones, former Secretary of Commerce and KTRH owner. All are active in soil conservation work. Stations winning awards for "Save the Soil" programming in 1949 included KFRD Rosenberg, KGNC Amarillo and WFAA Dal las, all Texas [Broadcasting, May 8]. Following Mr. McGraw's reference to notables attending the dinner, the program scene shifted to KTRH studios where a panel made up of outstanding farmers and businessmen discussed soil conservation. Panel talks were led by George Roesner, KTRH farm director, and Waters Davis Jr., president, National Assn. of Soil Conservation District Supervisors. At the program's close, the broadcast returned to the ballroom where Texas Gov. Allan Shivers made the special "Outstanding Farmer of Texas" award to Merrell J. Stewart of Garrett's Bluff. Program climaxed KTRH collaboration with the NASCDS in organizing and coordinating "Save the Soil" efforts as a public service. Stations carrying the program were KTUL Tulsa; KOMA Oklahoma City; KWFT Wichita Falls, Tex.; KLYN Amarillo; KRLD Dallas; KWKH Shreveport, La.; KLOU Lake Charles, La.; KTBC Austin; KTSA San Antonio; KEYS Corpus Christi; KGBS Harlingen, Tex., all CBS affiliates; and Texas State Network stations KBST Big Springs; KRBC Abilene and KGKL San Angelo. O'n -flit -ffccounti Robert WHEN Bob Stuart walked into Lannan & Sanders Ltd. last October, his purpose, as a station representative, was that of trying to sell. But instead of selling his clients to the Dallas advertising organization, Bob sold himself. Today, as radioTV director, he is in charge of billings which on one account alone are expected to top $100,000 for 1950. Not yet 25 years Emmett St uart packed his career with a wide variety of experience before joining Lannan & Sanders. Born Oct. 27, 1925, he was reared in Texarkana, Tex. His father was a men's clothing salesmanmerchant, his mother a writer. After the death of his mother ■ — Bob was only six months old at the time — he was reared by a widowed aunt. Completing the Texarkana schools, he successively attended Southwestern U. at BOB Georgetown and Texas U., both Texas institutions. He did not take a degree, deciding that experience was better. He went to work and studied nights. The story of those years of Bob Stuart's life would be far from complete without mentioning that in 1942 he decided to help Uncle Sam with some very important business. "Misrepresenting" his age — he was only 16 at the time — he enlisted in the Navy. He served until 1945 in the submarine service, getting, as he put it, "a few of the usual medals." While still in the service, he became interested in radio as a vocation. He did freelance production work on the West Coast. Then there were a few false starts in movies, band business, PR and some more radio. Next he did some audiovisual educational material, such as film and transcriptions for submarine training units. Finding the West Coast too crowded after the war, he tried college for a while. Then, hearing that a new station (KFTS) was opening up back in the old home town, he dropped in to chat, offered to help out writing some copy and was hired. He next joined KNOW Austin as chief announcer, went to KCNC Fort Worth as assistant program director and then accepted the managership of KNET Palestine. Next came the general managership of KELL Waxahachie-Ennis. The KELL CP, however, was not acted upon, the stockholders did not con struct, so Bob joined Ken Sibson as assistant manager of Ra-Tel Reps, establishing the Dallas office. Then came his affiliation last October with Lannan & Sanders. As Lannan & Sanders radio-TV director, a one-man department, Bob Stuart is perhaps proudest of his connection with the account of the far-flung Transcontinental Bus System, holding corporation for the separate operations, Pacific, Western, Rocky Mountain, Dixie, Southern and Continental bus systems. Radio Billings Radio billings of the Transcontinental account began on April 26, 1948, when the Lannan & Sanders agency was formed. From billings of less than $10,000 in 1948, with 1949 slightly higher, Transcontinental^ billings this year will top $100,000, based upon task appropriations and budgets expended to date. This will not include television, Bob says, but that medium has a budget in reserve appropriated in addition to others. As of this date, Bob reports, Lannan & Sanders has only one other account active in radio. Several others of a regional or local nature are in the planning stage but will not allow disclosure of any details, he said. Bob and Greta Louise McLarty weie married April 26, 1947. The Stuarts have two sons, Robert Emmett II, born Feb. 29, 1948, and Arlie Terrill, born March 29, 1949. When it comes to clubs and fraternities, Bob puts himself down as mostly a non-joiner. He is now serving an elected term as a vestryman at St. George's Episcopal Church in Dallas, handling advertising, publicity, promotion and planning. His hobbies are writing — fiction and non-fiction for stage, screen, radio. He ghost-writes several accounts on a freelance basis, indulges musically with the bass and the drums and is interested in all sp.orts. WDRC Page 54 • May 29, 1950 BROADCASTING • Telecasting