Broadcasting (Apr - June 1950)

Page scan 000850 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - Jun 1950)
Leaf #:
000850
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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ADVERTISERS: Now, you can buy Hollywood-produced, audience-tested, high-Hooperated TV shows on a spot basis at prices you can afford! One of £Pat€tmounf'b TRANSCRIBED SHOWS: A half-hour— once a week— of hilarious comedy and heartlifting melody served up in robust Western style. M.C'd by the smiling Western -TV star, Spade Cooley, one of the most versatile and ingratiating personalities on the West Coast. FORMAT: Film-recorded highlights of the regular Saturday night jamboree at the mammoth Santa Monica Bailroom as telecast by KTLA, Los Angeles. Featuring Spade Cooley and his popular Spade Cooley Orchestra, with such talented artists as Ginny Jackson and Les Anderson, plus a 10-gallon-Stetson-ful of guest variety acts every week. RATINGS: The Spade Cooley program on KTLA usually ranks among the West Coast's "Top 10" most popular TV shows, frequently climbing into the "Top 3." It boasts the phenomenal average Hooper Telerating of 36.4 for the 9 months (Aug. '49-Apr. '50) that television audience measurements have been reported for the Los Angeles market. The Hooper ratings are confirmed by Videodex, which reported Cooley in No. 5 spot for April, and by Tele-Que which also reported Cooley in its April "Top 10." Available soon to advertisers in one or more TV markets on a spot basis. Also available to TV stations with privilege of resale to local advertisers. Open-ended for commercials. Other ^PabtMnount transcribed programs include "Wrestling from Hollywood" and "Time for Beany," popular 15-min. 5-times-weekly puppet adventure series ... at a fraction of original production costs. ****** KTLA Studios • 5451 Marathon St., Los Angeies 38 • Hollywood 9-6363 Eastern Sales Office • 1501 Broadway, New York 18 • BRyant 9-8700 A SERVICE OF THE PARAMOUNT TELEVISION NETWORK Page 2 • TELECASTING May 29, 1950 BROADCASTING • Page 56