Broadcasting (Apr - June 1950)

Retail Sales ( Continued from Metropolitan Area 1939 " Pittsburgh Metropolitan Area . . . 22,971 Pittsburgh 7,875 Balance of Area 15,096 St. Louis Metropolitan Area ... 21,059 St. Louis 13,161 Balance of Area 7,898 Cleveland Metropolitan Area . . 17,418 Cleveland 13,814 Balance of Area 3,604 Washington, D. C, Metropolitan Area 9,136 Washington, D. C 6,893 Balance of Area 2,243 Baltimore Metropolitan Area . . . 16,360 Baltimore 14,116 Balance of Area 2,244 Buffalo Metropolitan Area .... 13,868 Buffalo 8,459 Balance of Area 5,409 Milwaukee Metropolitan Area 11,196 Milwaukee 9,375 Balance of Area 1,821 Metropolitan Areas with Center Cities of 250,000 to 500,000 inhabitants, total 123,395 Central Cities 93,175 Balance of Areas 30,220 Minneapolis-St. Paul Metropolitan Area 12,577 Minneapolis-St. Paul 10,613 Balance of Area 1,964 Kansas City Metropolitan Area. 9,690 Kansas City, Missouri and Kansas 7,222 Balance of Area . 2,463 Cincinnati Metropolitan Area 11,151 Cincinnati 7,006 Balance of Area 4,145 Houston Metropolitan Area .... 6,413 Houston 5,148 Balance of Area 1,265 Portland, Oregon Metropolitan Area 7,234 Portland 4,800 Balance of Area 2,434 Seattle Metropolitan Area 8,389 Seattle 6,563 Balance of Area 1,826 Dallas Metropolitan Area 5,217 Dallas 4,294 Balance of Area 923 Atlanta Metropolitan Area .... 5,954 Atlanta 4,137 Balance of Area 1,817 Providence Metropolitan Area.. 9,307 Providence 4,010 Balance of Area 5,297 Indianapolis Metropolitan Area 5,790 Indianapolis 5,208 Balance of Area 582 Stores page 19) Sales (000) Percent Change 1939 to 1948 1948 23,252 7,515 15,737 19,750 11,650 8,100 15,555 1 1 ,759 3,796 10,135 7,074 3,061 15,336 12,579 2,757 14,222 8,313 5,909 9,757 7,764 1,993 120,419 86,994 33,425 10,161 8,261 1,900 8,944 6,741 2,203 10,090 6,357 3,733 7,919 5,799 2,120 7,348 4,618 2,730 7,834 5,732 2,102 5,928 4,660 1,268 5,748 3,516 2,232 8,940 3,823 5,117 5,233 4,595 638 1939 697,016 337,312 359,704 515,733 353,860 161,873 524,073 420,426 103,647 482,503 402,768 79,735 422,500 380,103 42,397 365,316 250,311 115,005 324,906 288,244 36,662 3,898,031 3,341,675 556,356 474,745 437,082 37,663 296,556 260,097 36,459 319,486 230,446 89,040 213,998 193,965 20,033 227,033 183,551 43,482 238,317 208,537 29,780 188,536 172,904 15,632 203,543 172,279 31,264 250,751 131,847 118,904 197,234 188,553 8,681 1948 1,967,604 871,194 1,096,410 1,556,067 978,298 577,769 1,520,224 1,175,139 345,085 1,480,835 1,107,732 373,103 1,225,746 1,051,564 174,182 1,025,946 662,987 362,959 921,287 789,597 131,690 Stores + 1.2 —4.6 + 4.2 —6.2 —11.5 + 2.6 —10.7 —14.9 + 5.3 + 10.9 + 2.6 + 36.5 —6.3 —10.9 +22.9 + 2.6 — 1 .7 + 9.2 —12.9 —17.2 +9.4 Sales + 182 + 158 +205 +202 + 176 +257 + 190 + 180 +233 +207 + 175 +368 + 190 + 177 + 311 + 181 + 165 + 216 + 184 + 174 +259 12,087,316 9,970,552 2,116,764 1,257,233 1,127,313 129,920 974,377 844,860 129,517 875,903 615,558 260,345 811,198 691,193 120,005 768,318 572,128 196,190 749,464 609,739 139,725 708,545 625,397 83,148 661,026 515,188 145,838 647,814 325,027 322,787 624,219 583,072 41,147 —2.4 —6.6 + 10.6 —19.2 —22.2 —3.3 —7.7. —6.7 —10.7 —9.5 —9.3 —9.9 +23.5 + 12.6 +67.6 + 1.6 —3.8 + 12.2 — 6.6 —12.7 + 15.1 + 13.6 + 8.5 + 37.4 —3.5 —15.0 +22.8 —4.0 — 4.7 —3.4 —9.6 —11.8 + 9.6 +210 + 198 +280 + 165 + 158 +245 + 229 +225 +255 + 174 + 167 + 192 +279 +256 +499 +238 +212 +351 +214 + 192 +369 +276 +262 +432 + 225 + 199 +366 + 158 + 146 + 172 +216 +209 +374 The stars of today and tomorrow . . . with the new era in ARTIE SHAW AND HIS ORCHESTRA ^ The new Thesaurus brings you bigger and better programming packages with top sponsor-appeal . . . top name artists! You get comprehensive programming, promotion, publicity, tie-ins, crossplugs, sound effects ... a steady flow of current tunes and material . . . network-quality production. Wire or write today for full details! recorded |»T«i) "program services" Radio Corporation of America RCA Victor Division 120 East 23rd Street New York 10, IV. Y. Chicago • Hollywood Percent Chanac Stores Sales (000) 1939 to 1948 1939 1948 1939 1943 Stores Sales 5 725 5 402 195,932 592,281 —5.6 +202 4706 4 206 177,963 508,039 —10.6 + 186 1 019 l'l96 17,969 84,242 + 17.4 +365 7,468 7^646 1 67,027 546,504 + 2.4 +227 6,673 6,608 157,062 502,030 —1.0 +220 795 1 038 9.965 44,474 + 30.6 + 346 5 639 5 676 152,668 515,949 + 0.6 +238 4 1 43 4 036 131,004 410,199 —2.6 +213 *795 1 '038 9,965 44,474 + 30.6 + 346 4 933 4.654 172.974 505,002 —5.7 + 192 4,233 3^932 159,167 458,960 —7.1 + 18E 700 722 13,807 46,042 +3.1 +234 5 900 5 449 190.675 489,295 —7.6 + 157 4'856 4*265 1 69,967 408,441 —12.2 + 140 1 044 1 1 84 20,708 80,854 + 13.4 +290 3*897 4 117 140,595 475,752 +5.6 +238 3' 3 63 3*528 135,486 452,457 + 4.9 +234 534 589 5,109 23,295 + 10.3 +356 4,212 4,178 144,008 445,273 —0.8 + 209 3,549 3,400 131,629 395,870 —4.2 +201 663 778 12,379 49,403 + 17.3 +299 3,899 5,152 no oco +32.1 +254 2,651 3,078 100,136 340,053 + 16.1 +240 1/248 2,074 23,817 99,110 +66.2 +316 Metropolitan Area Denver Metropolitan Area Denver Balance of Area New Orleans Metropolitan Area New Orleans Balance of Area Louisville Metropolitan Area . . Louisville Balance of Area Columbus, Ohio, Me'rcool'tan Area Columbus Balance of Area Rochester Metropolitan Area Rochester Balance of Area Memphis Metropolitan Area . . . Memphis Balance of Area Toledo Me'ropolitan Area Toledo Balance of Area Birmingham Metropolitan Area.. Birmingham Balance of Area These areas consist of a county or group of counties representing an integrated economic unit. Except in New England where towns commonly represent the basic geographic unit, only j complete counties and independent cities are used. An example is provided by the Washington, j D. C., metropolitan area which consists of the District of Columbia. Montgomery and Prince Georges Counties, Md., Fairfax and Arlington Counties, Va., and the independent cities of i Alexandria and Falls Church, Va. The San Antonio Metropolitan Area is excluded from this table because annexation of parts of Bexar County by the city of San Antonio since 1939 makes comparisons difficult PUBLIC ISSUES Yale Journal Urges New Plan A REQUIREMENT that broadcasters report — and prove — that they have allotted a "reasonable" amount of time to controversial issues and have handled such presentations fairly is suggested in a recent issue of the Yale Law Journal. Writing on "The Mayflower Decision Scuttled," John G. Burnett of New Haven suggests that "a more effective plan" of enforcing the Mayflower Decision's "fairness" rule might be evolved along these lines : First, the FCC could require all applicants for license renewal to make and substantiate an affirmative claim that they have allotted a reasonable amount of time to discussion of controversial issues, and that such discussion has, in the overall, been presented in a fair and representative manner. Second, in line with this suggestion, the Commission could specifically require all such applicants to enumerate and summarize all partisan expressions emanating from their stations, wether formally tagged "opinion" or not. Finally, if more direct measures prove necessary the Commission might establish a permanent impartial body to analyze the contents of broadcast programs on a random sampling basis. The purpose would not be to evaluate the ideas expressed, but rather to earmark partisan expressions and make an initial determination as to whether the requirements of representative presentation are being met. Mr. Burnett is author of an article, published in the June 1949 issue of the Yale Law Journal, upholding FCC's right to issue its anti-giveaway rules, which are now in state of suspension pending outcome of current litigation. ONE broadcast by Henry J. Taylor, commentator on ABC, drew 11,300 requests from listeners for copies of script, network reports. Of these, 10,900 asked to have their names placed on permanent mailing list. KTOP AUCTION For Underprivileged Children UNDERPRIVILEGED children in j Topeka, Kan., received a big help ing hand from Mutual affiliate KTOP when the outlet's Auction on the Air enabled the Topeka Kiwanis Club to raise $1,300 for the charitable cause. Donating their time, two veteran auctioneers, Charles and Ken During Auction on the Air, Auctioneer Crews (I) describes the next ' piece of merchandise, held by Mr. ' Axton. FE 1! I Crews, auctioned off on the air hundreds of new merchandise items to high bidders who called in their bids via telephone. Six phones, installed in the office, were manned by members of the Kiwanis auxiliary, "The Kiwanitas." KTOP reported that many of the merchant-donated items were sold at prices well above the retail price during the eight-hour series. When KTOP offered five 15-minute segments of time on the last broadcast, a local cleaner was top bidder with $80. In excess of 1,000 telephone calls poured in during the broadcasts, Bailey Axton, KTOP general manager, reported. NEW automobile radio aerial, patterned after TV antenna, contributes greater distance and clearer station reception and increased volume to car radios, Trio Products, Franklin. Mich., manufacturer, claims. Page 40 • June 5, 1950 BROADCASTING • Telecasting