Broadcasting (Apr - June 1950)

Page scan 0001189 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Apr - June 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - Jun 1950)
Leaf #:
0001189
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
July 18, 2024
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RESULT STORIES are piling up at WGN-TV! Here's another you should know about: A letter from an advertising agency states, "You might be interested to know that the first week's response of 598 pieces followed by 623 on the second week is the highest mail response reported by any of the 28 stations currently carrying . . . (program) . . .It exceeds the mail count in cities such as New York and Los Angeles both of whom currently have more television sets than Chicago. WGN-TV certainly can take a bow on the strength of its showing so far." Whatever your business .. .whether it's cars or cigarettes, sewing machines or soft drinks . . . your station for results is WGN-TV, Channel 9 in Chicago. ®fje Chicago tribune {Eelebtsrion station Page 63 • BROADCASTING June 26, 1950 TELECASTING • Page 9