Broadcasting (Oct - Dec 1950)

Page scan 0009 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
0009
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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(foun. ^etncf 'Ttt^ to show you our IDENTIFIABLE PROGRAM PLAN for Spot Radio Advertisers in Boston Learn how you can participate in these ''IDENTIFIABLE PROGRAMS'' ^'Boston Blackie^' '^Philo Vance "Dr. Kildare^^ '^he Hardy Family'^ ''Cisco Kid'' "Maisie" "Meet the Menjous" "Crime Does Not Pay" "Favorite Story" All scheduled in the DAYTIME (no Television competition) and designed for ''CONCENTRATED LISTENING" fo the progrann and the COMMERCIALS And you'll be SURPRISED when the Retry Man shows you how many of the women PULSE says DON'T KNOW ANY ADVERTISERS participating in programs in Boston radio designed for CASUAL LISTENING. Find out if your account is listed by PULSE in the "DON'T KNOW" column in Boston radio. The Yankee Network, Inc. Member of the Mutual Broadcasting System 21 BROOKLINE AVENUE, BOSTON 15, MASS. Represented Nationally by EDWARD PETRY & CO., INC Published every Monday, 53rd issue (Year Book Number) published in February by Broadcasting Publications, Inc., 870 National Press Building. Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3, 1879.