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•This medium-sized Southern baicery (name on request) tested "Cisco Kid" for 90 days ... in a market where distribution was thin . . . during the summer, when bread sales are lower. Now In 7th Renewa!! Results were so sensational — 14% sales increase — that this bakery decided to sponsor "Cisco Kid" in six additional markets! "Cisco's" performance, as a record-breaking salesman for many products and services, is ready for your inspection. Write, wire or phone for details. See the proof — before you commit yourself on any Western? Sensational "Cisco Kid" Promotion Campaign — From buttons to guns — is breaking traffic records.
LOW PRICED!
Vi-Hour Western Adventure Program . . . Available 1-2-3 times per week. Transcribed for local ond regional sponsorship.
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Page 6 • October 2, 1950
Here's the Sensational
LOW-PRICED WESTERN
That Should Be On Your Station!
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THE NEWSWEEKLY OF RADIO AND TELEVISION
Published Weekly by Broadcasting Publications. Inc Executive, Editorial, Advertising and Circulation Offices:
870 National Press Bldg. Washington 4, D. C. Telephone ME 1029
IN THIS BROADCASTING
ANA Muffles Rote Cut Cry
McElroy Sees Medio Changes Ahead
Benny-Allen Review
Stiff Terms Set in 'Lorain Journal' Case
NRDGA Gets Radio-TV Selling Tips
Coy's Predictions Voiced at ANA Meet
Radio Set Production May Hit 14 Million ...
July Network Gross Tops That of '49
Weiss Resigns from Don Lee
Watch Firms Open Seasonal Drive
Strotz Resigns NBC Post
Radio Made the Difference for Lapp & Royce
Radio Bills Pend as Cona ress Recesses
U. S. Clears Focal Point in NARBA Jockeying
Richards' Witnesses Pass 100 Mark
Action on Manpower Urged by Dist. 11
23 23 24 25 25 27 28 28 28 29 29 30 31 31 34 38
TELECASTING starts on Page 55 DEPARTMENTS
Agency Beat 10
Alrcasters 75
AlUed Arts 76
Editorial 48
FCC Actions 84
FCC Roundup 91
Feature of Week 20
Front Office 52
18
Upcoming 73
In Public Interest
New Business 14
On AH Accounts . . 10
Open Mike 16
Our Respects To 48
Programs, Promotions,
Premiums 83
Strictly Business . . 20
WASHINGTON HEADQUARTERS
SOI TAISHOFF, Editor and Publisher
EDITORIAL: ART KING, Managing Editor; J. Frank Beatty, Rufus Crater, Associate Editors; Fred Fitzgerald, News Editor; Tyler Nourse, Jo Halley, Assistants to the News Editor. STAFF: David Berlyn, Lawrence Christopher, Mary Cross, Tom Hynes, John Osbon, ArdineUe WUliamson. EDITORLAX, ASSISTANTS: Estelle Dobschultz, Kathryn Ann Jones, Pat Kowalczyk, Doris Lord, Wilson D. McCarthy, Jean D. Statz; Gladys L. Hall, Secretary to the Publisher.
BUSINESS: MAURY LONG, Business Manager; Winfield R. Levi, Assistant Advertising Manager; George L. Dant, Adv. Production Manager; Harry Stevens, Classified Advertising Manager; Eleanor Schadi. Doris Orme, Judy Martin; B. T. Taishoff, Treasurer; Irving C. Miller, Auditor and Office Manager; Eunice Weston.
CIRCULATION AND READERS' SERVICE: JOHN P. COSGROVE, Manager: Elaine Haskell, Grace Motta, Lillian Oliver, Allen Riley, Warren Sheets.
NEW YORK BUREAU
488 Madison Ave., Zone 22.
PLaza 5-8355; EDITORIAL: Edwin H. James. New
York Editor; Florence Small, Agency Editor; Pete Dickerson, Assistant to New York Editor; Gretchen Groff, Martha Koppel.
Bruce Robertson, Senior Associate Editor.
ADVERTISING: S. J. PAUL, Advertising Director; Eleanor R. Manning.
CHICAGO BUREAU
360 N. Michigan Ave., Zone 1. CEntrat 6-4115; William L. Thompson, Manager; Jane Pinkerton.
HOLLYWOOD BUREAU
Taft Building, Hollywood
and Vine, Zone 28, HEmpstead 8181; David Glickman. West Coast Manager; Ann August.
TORONTO: 417 Harbour Commission, ELgin 0775, James Montagnes.
Broadcasting * Magazine was founded in 1931 by Broadcasting Publications Inc., using the title : BROADCASTrNG * — The News Magazine of the Fifth Estate. Broadcast Advertising • was acquired in 1932 and Broadcast Reporter in 1933.
*Reg. U. S. Patent Office Copyright 1950 by Broadcasting Publications, Inc.
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