Broadcasting (Oct - Dec 1950)

Record Details:

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IHIIIIIIIIIIIIM^ •This medium-sized Southern baicery (name on request) tested "Cisco Kid" for 90 days ... in a market where distribution was thin . . . during the summer, when bread sales are lower. Now In 7th Renewa!! Results were so sensational — 14% sales increase — that this bakery decided to sponsor "Cisco Kid" in six additional markets! "Cisco's" performance, as a record-breaking salesman for many products and services, is ready for your inspection. Write, wire or phone for details. See the proof — before you commit yourself on any Western? Sensational "Cisco Kid" Promotion Campaign — From buttons to guns — is breaking traffic records. LOW PRICED! Vi-Hour Western Adventure Program . . . Available 1-2-3 times per week. Transcribed for local ond regional sponsorship. Slmiiiiiiiiiiii Page 6 • October 2, 1950 Here's the Sensational LOW-PRICED WESTERN That Should Be On Your Station! illlllllltlllllli7 THE NEWSWEEKLY OF RADIO AND TELEVISION Published Weekly by Broadcasting Publications. Inc Executive, Editorial, Advertising and Circulation Offices: 870 National Press Bldg. Washington 4, D. C. Telephone ME 1029 IN THIS BROADCASTING ANA Muffles Rote Cut Cry McElroy Sees Medio Changes Ahead Benny-Allen Review Stiff Terms Set in 'Lorain Journal' Case NRDGA Gets Radio-TV Selling Tips Coy's Predictions Voiced at ANA Meet Radio Set Production May Hit 14 Million ... July Network Gross Tops That of '49 Weiss Resigns from Don Lee Watch Firms Open Seasonal Drive Strotz Resigns NBC Post Radio Made the Difference for Lapp & Royce Radio Bills Pend as Cona ress Recesses U. S. Clears Focal Point in NARBA Jockeying Richards' Witnesses Pass 100 Mark Action on Manpower Urged by Dist. 11 23 23 24 25 25 27 28 28 28 29 29 30 31 31 34 38 TELECASTING starts on Page 55 DEPARTMENTS Agency Beat 10 Alrcasters 75 AlUed Arts 76 Editorial 48 FCC Actions 84 FCC Roundup 91 Feature of Week 20 Front Office 52 18 Upcoming 73 In Public Interest New Business 14 On AH Accounts . . 10 Open Mike 16 Our Respects To 48 Programs, Promotions, Premiums 83 Strictly Business . . 20 WASHINGTON HEADQUARTERS SOI TAISHOFF, Editor and Publisher EDITORIAL: ART KING, Managing Editor; J. Frank Beatty, Rufus Crater, Associate Editors; Fred Fitzgerald, News Editor; Tyler Nourse, Jo Halley, Assistants to the News Editor. STAFF: David Berlyn, Lawrence Christopher, Mary Cross, Tom Hynes, John Osbon, ArdineUe WUliamson. EDITORLAX, ASSISTANTS: Estelle Dobschultz, Kathryn Ann Jones, Pat Kowalczyk, Doris Lord, Wilson D. McCarthy, Jean D. Statz; Gladys L. Hall, Secretary to the Publisher. BUSINESS: MAURY LONG, Business Manager; Winfield R. Levi, Assistant Advertising Manager; George L. Dant, Adv. Production Manager; Harry Stevens, Classified Advertising Manager; Eleanor Schadi. Doris Orme, Judy Martin; B. T. Taishoff, Treasurer; Irving C. Miller, Auditor and Office Manager; Eunice Weston. CIRCULATION AND READERS' SERVICE: JOHN P. COSGROVE, Manager: Elaine Haskell, Grace Motta, Lillian Oliver, Allen Riley, Warren Sheets. NEW YORK BUREAU 488 Madison Ave., Zone 22. PLaza 5-8355; EDITORIAL: Edwin H. James. New York Editor; Florence Small, Agency Editor; Pete Dickerson, Assistant to New York Editor; Gretchen Groff, Martha Koppel. Bruce Robertson, Senior Associate Editor. ADVERTISING: S. J. PAUL, Advertising Director; Eleanor R. Manning. CHICAGO BUREAU 360 N. Michigan Ave., Zone 1. CEntrat 6-4115; William L. Thompson, Manager; Jane Pinkerton. HOLLYWOOD BUREAU Taft Building, Hollywood and Vine, Zone 28, HEmpstead 8181; David Glickman. West Coast Manager; Ann August. TORONTO: 417 Harbour Commission, ELgin 0775, James Montagnes. Broadcasting * Magazine was founded in 1931 by Broadcasting Publications Inc., using the title : BROADCASTrNG * — The News Magazine of the Fifth Estate. Broadcast Advertising • was acquired in 1932 and Broadcast Reporter in 1933. *Reg. U. S. Patent Office Copyright 1950 by Broadcasting Publications, Inc. Subscription Price: $7.00 Per Year, 25c Per Copy BROADCASTING • Telecasting