Broadcasting (Oct - Dec 1950)

Page scan 00015 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
00015
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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WSB Atlanta NBC WBAL Baltimore NBC WNAC Boston MBS WICC Bridgeport MBS WBEN Buffalo NBC WGAR Cleveland CBS WFAA (Dallas ) NBC (Ft. Worth/ ABC KSO Des Moines CBS WJR Detroit CBS KARM Fresno ABC KPRC Houston NBC WDAF Kansas City NBC KFOR Lincoln ABC KARK Little Rock NBC KFI Los Angeles NBC WHAS Louisville CBS WTMJ Milwaukee NBC KSTP Mpls.-St. Paul NBC WSM Nashville NBC WSMB Nev/ Orleans NBC WTAR Norfolk NBC KOIL Omaha ABC WIP Philadelphia MBS KPHO Phoenix, Ariz. ABC KGW Portland, Ore. NBC WEAN Providence MBS WRNL Richmond ABC WOAI San Antonio NBC KOMO Seattle NBC KTBS Shreveport NBC KGA Spokane ABC WMAS Springfield CBS WAGE Syracuse ABC KVOO Tulsa NBC WWVA Wheeling CBS KFH Wichita CBS THE YANKEE NETWORK TEXAS QUALITY NETWORK NO CORN PONE FOR MRS. CABOT! Say "Johnnie Cake" to the lady from Massachusetts, and she'll know what on earth you're talking about. But down in the deep South they call it something else again. Point is, you'll sell a lot more goods when you talk the same language as your customers — no matter where you live. That's hard to arrange with impersonal national ad schedules. It's easy as pie, though, when you use Spot radio to give your advertising the local touch. Spot's ability to deliver a home-town message — in one market or a hundred — is just one of the features that makes Spot advertising greof advertising when measured in dollars and cents. These great stations are Spot's ideal proving ground 488 MADISON AVE. NEW YORK CITY 22 MU 8-0200 CHICAGO • LOS ANGELES DETROIT • ST. LOUIS • DALLAS SAN FRANCISCO • ATLANTA ROADCASTING • Telecasting October 2, 1950 • Page 9