Broadcasting (Oct - Dec 1950)

Outlet for The Columbia Broadcasting System # # # H agency ERBERT CLAASSEN, Compton Agency, N. Y., to Ruthrauff & Ryan, N. Y., as radio-TV timebuyer. ALVIN BAKER, in charge of Hollywood office Dancer-Fitzgerald-Sample, with firm since Aug. 8, 1937, and GILBERT NUNNS, with Toronto office since May 1945, named vice presidents. GERRY MARTIN to Duane Jones Co., N. Y., as director of TV. Was with Wm. Esty Co. and NBC, both N. Y. ROBERT J. ROSS to Kaufman & Assoc., Chicago, as account executive and member of planning group. Was merchandising manager Evans Fur Co., Chicago. ARMAND S. WEILL Co. Inc., Buffalo, opens office at 225 Mutual St., Toronto, with ALLAN F. WATERS as manager. CHARLES F. LOWE, radio-TV producer and director, Erwin, Wasey & Co. Ltd., named TV supervisor for all agency West Coast-originating shows. Will handle new Burns & Allen TV show for Carnation Co. starting Oct. 12 on CBS. W. G. BRANGHAM, Botsford, Constantine & BflDIO STATION REPatSEIiT/ITIVE Mjo n UP ■ ■ ■ . „O.H of P°««'' Fmythousnnd „ hord.worWng ="d ^ .^^,^„,ed V-"- " Jvs ..-H, for SUITS • ■ • ^ . For the every doUor yoo sp ^^^^^ yo , less cost per -.n^ BIG station at less pression. J. J. Bernord r on all accounts A CLUE to Mildred Dudley's resourcefulness is found in that chapter of her life's story entitled "Girlhood Days on a Midwestern Farm." Mildred's father, a Villa Grove, 111., agriculturist, would have preferred that his only child be a boy, but he was not one to wrestle with destiny. He would raise his daughter lady-like. Yet there are times on a farm when even a very feminine young princess is required to wear the jeans of a hired hand, so the future timebuyer at Le Vally Inc., Chicago, milked cows, repaired fences and hoed potatoes with the best of the men. This was good training for Mildred. In later years she survived several periods of readjustment which might have unnerved a woman of less resilience. The play was the thing with Mildred L 0 r a i n e Dudley from the time she starred in a second grade "Mother Goose" production back in Villa Grove until a few years ago, during the recent World War, when she lost in a photo-finish for the part of "Rose" in the soap opera. Guiding Light. Her failure to win this starring role in radio caused Mildred to turn her back on a talent career for all time, but her decision marked a gain for business. First, she patriotically offered her services to Douglas Aircraft Co., in Chicago where she served in an administrative capacity during the latter years of the war. Then she moved to Henri, Hurst & McDonald advertising agency, Chicago, where she worked for the late Louis Paul in the media department for a year before beginning a two-year hitch in the headquarters office of John Blair, station representative. Mildred moved into radio proper as traffic manager of K T R H Houston, Jesse Jones' 50 kw CBS affiliate, but two years ago when John W. Shaw Agency, Chicago, needed someone with a g e n c y-representative experience to properly place its Fifth Army show across the country, Mildred got the job. She moved to Le one of the Midwest's most vigorous younger agencies, in February 1949 to take charge of all radio time and space placements. One of her biggest responsibilities is buying time for Household Finance Corp., a large user of (Continued on page 18) MILDRED Vally Inc. 4 Page 10 • October 2, 1950 BROADCASTING • Telecasting