Broadcasting (Oct - Dec 1950)

Page scan 00017 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
00017
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

beat 5 ^ J Gardner, L. A., until recent closing of that office, to Erwin, Wasey copy staff. COURTNEY BAXTER, WSCR Scranton, Pa., announcer, to HoffmanBaxter Adv., same city, as partner and radio director. JOSEPH W. FULGHUM, account executive Kenyon & Eckhardt, N. Y., to Biow Co., N. Y., as account executive for Pepsi-Cola. RAY E. SCOTT, WCAE Pittsburgh announcer, to Ketchum, MacLeod & Grove, same city, as assistant to Lansing Lindquist, director of radio-TV. CHARLES A. WRIGHT, Tri-County Publishing Co., to firm as account executive in public relations department. ELIS FOLKE, Sigfrid Fjellander Reklam, Huss Reklam & W-Reklam, Stockholm, Sweden agencies, to copy and planning staff O'Brien & Dorrance Inc., N. Y MARY LOUISE CAMPBELL to account executive Ruse & Urban Inc., Detroit. Mr. Fulghum THOMAS W. RICKEY elected vice president Ruthrauff & Ryan, N.Y. Was with Young & Rubicam where he was in charge of Borden advertising. JERE BAYARD, partner and account executive, Ted H. Factor, L. A., to Walter McCreery Inc., Beverly Hills, as merchandising director. Formerly operated his own L. A. advertising agency, Jere Bayard & Assoc. FRANK B. McELMOYL to media director Morey, Humm & Johnstone Inc., N.Y. Mrs. R. HILLMER named assistant media director. BENJAMIN SHATTUCK, supervisor of advertising Metropolitan Life Insurance Co., N. Y., to James Thomas Chirurg Co., N. Y., as account executive for consumer goods and merchandising specialist on plans board. BILL MUIR and DIANA SPRINGER to Ad Fried Adv., Oakland, Calif. Miss Springer is account executive. ROBERT G. WILDER, formerly conductor Robert G. Wilder & Co., public relations firm, to public relations staff Lewis & Gilman Inc., Phila. THOMAS P. CROLIUS, Sindlinger & Co., Phila. (radio researchers), to Calkins & Holden, Carlock, McClinton & Smith, N.Y., to direct radio-TV research. RICHARD R. PATTERSON to copy staff Kal, Erhlich & Merrick. Washington. BENJAMIN FAIRCHILD, Tropical Oil Co., Bogota, Colombia, to international department J. Walter Thompson, Rio de Janeiro. JERRY LIDDIARD, operator of his own Glendale, Calif., advertising agency, to Phil D. McHugh Co., L. A., as account executive. MURIEL HELGESON also to McHugh staff. DON BLAUHUT appointed assistant radio-TV director Peck Adv., N.Y. Miss CLAIRE FISCHER, Marshall Feld & Co., Chicago, to copy department Tatham-Laird, same city. LARRY FIELDS, Blaine-Thompson Co., N. Y., publicity department, to David 0. Alber Assoc. Inc., N. Y. ROBERT LIGHT to Abbott Kimball Co., L. A., as radio-TV director. JAMES TATE, vice president Dumore Co., Racine, Wis., to account executive Klau-Van Pietersom-Dunlap Assoc., Milwaukee. CLARENCE B. GOSHORN, chairman of board Benton & Bowles, N. Y., appointed chairman of advertising division of 1950 fund appeal for Travelers Aid Society of N. Y. McQUIRE ADV. Ltd., Windsor, opens office at London, Ont., with EUGENE A. WESTENDORP as manager. WM. WILBUR Adv. Inc., N. Y., to move to 135 E. 54th St. upon completion of new building there, BROADCASTING • Telecasting CAN'T NET botterfU (Ky.)' r. nel-^^^ apparatus «ev.«e just can tq ^ ^„„e of the catches ^»m'-Yo» ""g^' .iUe Trading Area. ''"'tXw Uere i« the Lo--^ ' daTof every year, v,e captu <.„t«d« WAVE', area. ,e«er «et (work and local pr gr swinging' HBC WHLlftTE ^ PETERS, WC, October 2, 1950 • Page 11