Broadcasting (Oct - Dec 1950)

Page scan 00020 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Oct - Dec 1950
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1950)
Leaf #:
00020
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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m business KILE-JACOBS Inc. (appliance distributor), Wilkes-Barre, Pa., extends campaign into nine stations in mid-Atlantic market. News and packaged music used. Agency: HoiTman-Baxter, Scranton, Pa. JOHN F. TROMMER Inc., N. Y. (beer), names Lennen & Mitchell, N. Y., to direct its advertising. CALIFORNIA LIMA BEAN GROWERS Assn., Oxnard, Calif., planning radio-TV spot and participation campaign in about 10-12 East and Mid-Westem markets to start about Oct. 21. Agency: Mogge-Privett Inc., L. A. MERIT GREETING CARD Co., Newark, N. J., adds 12 TV stations to those already being used, and 10 more radio stations. Agency: Louis F. Herman, same city. EVANGER KENNEL FOODS, Chicago, names Kaufman & Assoc., same city, to direct its advertising. Most of budget will be used for local TV spots and programming. STROH BREWING Co., Detroit, sponsoring hockey broadcasts of Detroit Red Wings from WJBK Detroit to 10 stations. in Michigan. Home games will be telecast additionally over WWJ-TV Detroit. Agency: ZimmerKeller, same city. IMPERIAL TOBACCO SALES Co. of Canada Ltd., Montreal (Caporal cigarettes), broadcasting 60 football games in eastern and western Canada over number of Canadian stations. Agency: Harry E. Foster Adv. Ltd., Toronto. This is still another highly effective "extra-promotion" service for WISH advertisers ... a brand NEW addition to WISH's hard-hitting program to blanket our entire sales area with the WISH story -and the WISH Advertisers' story. The reaction and the response v\fere instantaneous. All available reels are booked-up solid. It just proves over a^ain that Indianapolis likes WISH. ish FREE & PETERS— Na/(ona/ Represenfafives GEORGE J. HIGGINS— Genera/ Manager ABC — Indianapolis Affiliate A/etwotk -Occounti • • • PROCTER & GAMBLE, Cincinnati, buys daytime television strip on CBS-TV, 2:30-2:45 p.m., Mon.-Fri., and will sponsor serial drama. The ^ First Hundred Years, in period beginning Dec. 1. Agency: Benton & ', Bowles, N. Y. R. J. REYNOLDS TOBACCO Co., Winston-Salem, N. C, purchases ; U. of Wisconsin nine-game football schedule on network of 17 Wis r consin stations, including: WRJN Racine, WGEZ Beloit, WCLO Janes J ville, WIBU Madison-Poynette, WHBY Appleton, WJPG Green Bay, | WOMT Manitowoc, KFIZ Fond du Lac, WFHR Wisconsin Rapids, WKBH ' La Crosse, WEAU Eau Claire, WISN Milwaukee, WJMC Rice Lake, ' WEBC Superior-Duluth, WOBT Rhinelander, WATK Antigo, WWCF , Baraboo. Agency: Wm. Esty Co., N. Y. j OLDSMOBILE DEALERS present Douglas Edwards With the News, Mon.-Fri., 7:30-7:45 p.m., CBS-TV. Agency: D. P. Brother & Co., Detroit, i FORD DEALERS Advertising Assn. starts five-minute Ford Five Star Final on 45 Don Lee Pacific Coast stations, Mon.-Fri., 9:55-10 p.m., PDT., for 52 weeks. Agency: J. Walter Thompson Co., L. A. '■ GILLETTE SAFETY RAZOR Co. will sponsor telecast of Army-Navy football game Dec. 2 on NBC-TV. Agency: Maxon Inc., N. Y. NATIONAL BISCUIT Co. renews Straight Arrow on over 400 MBS stations, Tues., Thurs., 5:15-5:30 p.m. Agency: McCann-Erickson, N. Y. CAMPANA SALES Co., Batavia, 111. (cosmetics, Ayds, Italian Balm), will sponsor First Nighter on ABC-TV Wed., 7-8 p.m. CST, starting Oct. 18. Series patterned after radio's First Nighter, sponsored by firm many years. Agency: H. W. Kastor & Sons, Chicago. PHILIP MORRIS & Co. (Bond Street tobacco) began sponsorship of Greatest Moments in Sports, films of high points in sports history, on CBS-TV following Louis-Charles heavyweight fight last Wednesday. Series, quarter-hour program, will continue for 26 weeks following CBS-TV fights each Wednesday. Agency: Blow Co., N. Y. Page 14 • October 2, 1950 BROADCASTING • Telecasting